Analysts called the average age of users of new Apple technology

Researchers from the analytical agency Consumer Intelligence Research Partners (CIRP) published analysis of the age profile of Apple technology users. The conclusion turned out to be quite expected: iPhone is usually chosen by young people.

The authors do not specify how much data they analyzed, but they write that they took into account iPhone, iPad and Mac owners who bought at least one of these gadgets in 2022.

It turned out that on average, half of the owners of new "apple" technology are not older than 34 years old, and 70% of users are under the age of 45 years. According to analysts, Apple gadgets are most actively bought by people aged 25-34.

The graph clearly shows how the popularity of all types of Apple devices is falling among the audience of 45 years and older. At the same time, the spread of popularity between different devices is minimal. CIRP notes that this is "Apple magic in action."

It is important to note that we are talking about the purchase of new devices. In many families, it is common practice when buying a smartphone or laptop to give the old family members, therefore, the CIRP study reflects buying patterns rather than actual distribution users.