Magic is back in fashion: interest in Harry Potter merchandise has grown in Russia

In anticipation of the release of the game Hogwarts Legacy Russians have become actively interested in things with the symbols of the Harry Potter universe. So, only in Wildberries from February 1 to February 14, 2023, the number of orders for socks and patches for clothing with the symbols of the world JK Rowling has quadrupled, write "News".

Also on the site, interest in carnival costumes in the style of the characters "Harry Potter", and 2.5-3 times - to various stationery, especially thematic notebooks and stickers.

Remarkably, the most popular accessories (ties and scarves) in the colors of the faculty Slytherin, and Hermione Granger's Grapevine Magic Wand became a bestseller.

Similarly, there has been a surge in the popularity of Harry Potter-themed merchandise on Ozon, with interest up 11% in the first two weeks of February. JK Rowling's books are expected to be the most popular.

Recall that the Hogwarts Legacy game based on the Harry Potter universe with Russian subtitles began to be sold in Russian stores and marketplaces on February 14.