How to make a post on social networks so that it is read: 6 simple tips

1. State your topic clearly

Be guided by the principle of "one post - one thought." The fewer ideas in the text, the easier it is for the reader to perceive it. For example, if you are running a blog for young mothers, do not try to talk about educational games for a child and about the first trip to kindergarten in one post. It is better to break the information into two posts. So you will not confuse the user and will not lead him away from the main idea of ​​the text.

To test yourself, formulate the topic of the publication in one sentence. For example, "How to start exercising and not give up" or "How to make a menu for the family for a week." When it is not possible to clearly identify the idea, it will also be difficult for the reader to understand it.

2. Come up with an attractive headline

On average people lose concentration after 8 seconds, so you will have very little time to attract attention. Add a catchy headline - include an interesting figure in it or talk about the benefits that the audience will receive. For example, "How to paint walls with a roller: detailed instructions" or "10 products that only disguise themselves as useful." The title should reflect the essence of the post as much as possible and be short - preferably up to 95 characters.

3. Keep track of text length

Some social networks have character restrictions in posts. But even if there is no limit, you should not post huge text canvases - there is a risk that subscribers simply will not read them. Recommended post length is in the range from 40 to 250 characters depending on the social network, and on a blog it is better to keep within 1,000. Experiment with volume to see which posts resonate with your audience the most.

Before publishing, reread the text and consider whether something can be shortened without losing its meaning. Important information needs to be moved to the beginning - long posts are sent under the cut, and a subscriber who quickly scrolls through the feed will see only one or two sentences from them.

4. Make your post easy to read

Break the text into paragraphs and add lists if necessary to give your publication a clear structure. Check spelling and punctuation. If you doubt your knowledge, special services will help out - for example, Text.ru or RussianCorrector.com.

Do not abuse emoji - two or three characters per post is enough. Use them to highlight important information or highlight items on a list—minimalistic icons that don’t grab readers’ attention will work.

5. Work on the visual

As a rule, each social network has recommendations for the maximum size of images in a post. If you publish an image that is too large, it may lose quality when compressed or cut off at the edges.

When posting videos, keep in mind that some users watch videos without sound - for example, when they ride the subway to work. Add text to explain what's happening in the frame. To do this, you can try applications that transcribe your speech - Speechpad, RealSpeaker And Vocalmatic.

6. Use hashtags

Choose popular keywords or come up with your own unique variations so that readers will only see your posts on a specific topic. One post is enough add from 3 to 11 hashtags. If you go too far with their number, reader engagement may decrease.

To put a hashtag, enter the desired word or phrase after the "#" sign without a space. Don't use special characters other than underscores, and don't use too long phrases - they will make it hard to find you.