6 jobs for those who want to get a steep salary and enjoy working
Tips / / December 19, 2019
What is digital
Digital - wide scope. It is, in fact, any work related to information technology: the promotion of the brand on the Internet, creating and development of digital-products, such as websites or applications, web-design, media and contextual advertising, and much more Total.
You work in digital, if you are writing texts or draw illustrations for online media, creating the code for the site, conducts business on social networks, developing applications, managing large projects. And it is not the whole range of possibilities.
To master digital-profession, not necessarily to spend years in high school. Scope changes very quickly, so most of the information that you will learn by the end of training will not be relevant. To get started in digital, the main thing to get applied knowledge. For example, Internet marketers need to learn web-analytics, explore the channels and promoting the principles of interaction in social networks. Learn the basics can be in six months or a year, and then go directly to practice.
Having mastered the digital-profession, work is not hard to find. Most companies are present on the internet: are pages in social networks, their websites and applications. And more digital-specialists are needed in the online media. We spoke with the staff Layfhakera and learned what they love their job and why you think that in the digital future.
1. SMM-specialist
SMM-specialist - a person who is engaged in the promotion of the brand in social networks. It not only decides how much to add Emoji in the post or what hashtags to put in the publication. There is a more serious problem:
- Analyze the target audience: esememschik must create a portrait of the typical customer's brand. On the basis of these data to make a good, quality content plan and choose the appropriate area.
- Develop a strategy, that is planned to promote the brand.
- Create content: do steep corresponding positions strategy.
- Communicate with subscribers: to promote a brand, you need to respond to the comments of people and in general be in touch with them.
- Monitor progress: monitor whether the strategy works, and change it if something happens.
To be cool esememschikom, you need to be creative, and well-versed in social networks.
Sergei Varlamov
Director of Layfhakera distribution.
At the university I realized early enough that the specialty will not work and you need to look for something that I like it and it sounds a little more interesting than the "National Classification of technical and economic information. " He started with the terms of the university community, then there were two digital-agency, so far - 3 years ago - I have not got to Layfhaker.
Digital - concentration of creative and intelligent people. Kayfovat always possible to communicate with colleagues. I think this is the most important, because of the environment it depends on their own development. Digital - is the ability to work from anywhere, as long as was internet and a laptop. For those who are important mobility - is perfect.
Start with the fact that decide for yourself whether you are sure you want to be in this area? Then drop the idea to buy all the books on the SMM, that promise that you will become a guru of the profession. In this area, all too quickly it changes, cases and situations are unique, and some trends you learn from your stream in the social network, and not from books.
Sign up for a themed community to always be aware of the agenda. Begin to learn Photoshop and learn to work with the text. Be patient and do not give up. Success does not come instantly.
On Education Show you can try your hand at SMM: Prepare the content strategy for social networks to competition and participate in the program "Minute of digital-glory." If you make everything cool, you win a season ticket for all three online course in "Netologii". With them will be able to fully learn the profession and leave for Bali.
2. Sales Manager
Sales manager's task in digital is not much different from a sales manager, for example, in the journal. To contact the customer and offer him advertising space.
Yet there is a significant difference. Digital gives much more opportunities to attract customers. For example, only one can accurately identify the target audience and to track how many people watched the promotional material and learn about the brand's services. And in a lot more digital advertising options: longridy multimedia, games, interactive tests.
Olga Makarova
Commercial Director Layfhakera.
On sale for about 10 years, started in an advertising agency, then in the newspaper, and then moved to digital. To change their place of work forced me to find motivation: I wanted to develop professionally.
Now all advertisers are going to digital. This is one of the fastest growing areas. And customer interest here alive.
To become a sales manager in the digital, you need to know the basics and trends pass any courses. This at first will be enough.
3. developer
The task of designers to create websites, mobile applications, flash games. Accordingly, the need to know programming languages such as Java, JavaScript, Python.
The developers come in four types:
- Frontend. Are developing a custom application or part of the site: the menu, pull-down menus, navigation, animation, pop-up windows. More they determine how the user part will interact with the hardware and software or the server component.
- Backend. They just create a server part: database, application architecture, programming logic. They are responsible for ensuring that everything runs smoothly.
- Fullstak. A developer who knows how to act and how the frontend, and as the backend.
- Testers. Experts who check that everything on the site works as it should. Seek out bugs and braking.
Svetlana Baranova
Frontend-developer Layfhakera.
IT as a field of activity interested me in 2013 when I began to try their hand at QA (note: software testing). Starting with the testing, I began to delve into the basics of web-development and over time seriously interested in her. In the field of digital-I work all year and plan to continue to develop as a specialist and comprehend new heights.
I am primarily attracted by the non-triviality and a wide variety of projects - each time faced with a new Challenge, pumped skills and grow up as a professional.
Do not be afraid to learn a new trade, get out of your comfort zone. Enroll in courses in programming and to give it enough time. Read profliteraturu and go on mitapy developers. Try to get an internship - at least get to experience and zavedet useful contacts, and ideally - to find their first job.
Education Show - a great opportunity to gain new knowledge in the field of IT. By the way, very often companies are looking for specialists from the regions: it is common practice, and this should not be afraid.
On the program "When all at home" August 29, you can listen to the representatives of the coolest digital-regional companies and learn What is the IT market in the region, what are the most didzhitalnye city in Russia, and some experts are looking for employers. By the way, it is also a regional Layfhaker digital-project - our office is located in Ulyanovsk.
4. Creator
Creator - a generator of ideas. His task is to figure out how cool to promote a brand, product or service to advertise.
Sounds too simple, but do not jump to conclusions. Creator must take into account the customer's requirements and tastes of the audience. And still gush of ideas every day. That is a fantasy does not end.
Dmitry Yanyuk
Creator in Layfhakere.
Kreatorsky all my experience - this is a period of work in Layfhakere, that is a little more than a year. Before that I was a fairly swift and successful career bartender, awareness and the desire to change everything.
Good idea - to digital-lubrication mechanism. With her sales people to safely send money harvest akkaunt-, project managers and clients less hate each other, designers and pikchery outstanding masterpiece of modern art, and the author writes the same longrid, which will make it famous.
In general, without our ideas all sad, and with them - fun.
The best part of the kreatora - this is where you come in the morning, for example, on page LH, and there right in the main ready flaunts huge project for a major brand, an idea that came to you for an hour before the deadline after a day of suffering, and three unsuccessful breynshtormov. But I come!
To be a Creator, you can not know anything, but you need to know everything! The coolest projects relevant for today, but better - for tomorrow. Otherwise - the path followed in the dustbin!
My experience is: sometimes, to become creators in steep edition ignite enough idea and be bold. Education Show - Great for beginners, who will be inspired by the internal digital-kitchen. More experienced professionals to see the project is also useful to match the spirit of the times, and shake off the dust.
For example, beginners and pros will compete in the Creative on the program "Projects with the Stars." They will have to come up with slogans, logos and hypotheses for the most absurd and wacky products and services. And the audience will be able to get ideas for their projects. I am sure it will be interesting and useful.
5. Internet marketer
Internet marketing services promoting the brand on the Web:
- developing a plan-strategy;
- explores the competitors;
- creates and maintains a positive image of the company;
- conducting PR-campaigns and special projects;
- It monitors the performance.
Internet marketing - an area that includes several areas: contextual, commodity, and targeted media advertising, email, mailing, SMM, SEO, CPA-Marketing.
Anna Ashikhmina
Email-marketing "Layfhakera Academy."
I am in digital since 2007. I come to this area because of the student with no experience anywhere else did not take. At first, she worked as a project manager in web-studio, even when I was in college. Before that moonlighted as a reporter for the local news site, then the site administrator. We can say that all my life working "around the internet."
Email-marketing deals with communication with the audience via mailing. It decides what to send, when, to whom and how the client to perform the desired action: moved to the site, bought something and so on.
His grandmother, I say, what I'm doing emails.
The most tedious, but also the steepest in digital, - the fact that we have to keep a track of new technologies, new tools, current trends. In some way you feel living in the future: today you are using the latest technology, which all will be in demand tomorrow.
For the very beginners a good start will be a work in digital-agency to have a variety of tasks and industry clients. And of course, online courses would be beneficial.
6. Designer
While creators invent ideas, designers are engaged in the visual part. Do so that all the company's products or brand looked beautiful and, more importantly, consistently. It is important to have an audience in mind was the clear image of the brand: the recognizable colors and shapes.
Designers need to have a great sense of taste and be able to work in the graphic editors.
Alexander Somov
Art director Layfhakera.
The digital I started working in 2015. In this area have resulted in the curve path. I graduated from the Moscow Aviation Institute and realized that the work is not a lot of options. Is that sit ass in SRI. No engineering skill I have not mastered, but well versed in vorstke: do 16-way student newspaper.
My first official job - layout 500-page catalog of souvenir production. It was fun: I have three zadalbyvat manager and art director. In parallel, I was looking for work in the journal. But at this moment beginning to curl printing, advertising printing gave less and still broke.
Then I decided to find a job in digital. I was very lucky, I was in a cool little design studio with drop dead art director. We worked on the foreign customers: the United States, India and Europe. Then I hit the "Savings Bank", then to "Yandex". I learned everything by himself.
Digital - printing development. This graphic design 2.0.
If you are interested in digital-design, start as early as possible. Just take it and go ahead. Absorb information from anywhere, read books, sign up for online courses.
Delve into the information and not just a place on the checkbox listen or read. And as soon as you can get involved in some real project. All application knowledge appearing in the process, you can not just sit down and learn Photoshop or Illustrator.
On Education Show you will be able to try their hand in the design, for example, create your Landing. And also be sure to check the program "5 eycharov evil"! Each didzhatalschika have problems with resume and self-presentation. Draw the layout - a piece of cake, but how to sell yourself cool studio - doubts begin.
In the program eychary leading IT-companies roasted real resume participants and their example will show the common mistakes and give necessary recommendations. In my opinion, it is very necessary!
Education Show from "Netologii" is not just a marathon with discounts and gifts. This is a useful project in an unusual format: each program is based on the popular reality TV show over the years. For example, 'Dancing with stars "turned into" Projects with stars ", and" 12 Angry Viewers "-" 5 eycharov evil ".
Best of all, these formats are brought together very useful content. You will learn what the profession is in the digital, look at examples of projects of different spheres, understand that the IT market is not limited to Moscow and St. Petersburg, learn how to present yourself to the employer.
And at the end of the program and even get gifts, well, do not rush it? Education Show kicks off on 27 August. It's time to become digital!
Enroll at Education Show