Russian users spend 4.5 hours a day on their smartphones, and this is not a world record
Miscellaneous / / August 04, 2022
Although the boom in mobile services caused by quarantine measures has long passed, the use of smartphones by consumers continues to grow. According to new datapublished by data.ai (formerly App Annie) analysts, users in more than a dozen global markets are now spending four to five hours a day on apps.
According to recent statistics, users in Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the USA and the UK spend more than four hours a day on their gadgets. And in Indonesia, Singapore and Brazil - more than five hours.
In most countries, there is an increase in the duration of use of smartphones. This also applies to Russia, where experts record an increase of 10%. And there is an explanation for this. In many cases, the pandemic may have led to a change in user behavior patterns that persisted after the release of quarantine in 2022.
The data.ai report also includes the most popular apps and games for the second quarter. For example, Instagram* ranked first in the world in terms of downloads, and TikTok ranked first in consumer spending in terms of non-gaming apps.
Notable breakthroughs in the quarter included the multiplayer online knockout game Stumble Guys, up 23 positions, and the casual Fill The Fridge, which soared to 84 positions in total. rating. The popularity of Pokémon GO, which launched a new season, has also increased.
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