How to make email-newsletter: "Pechkin"
Tips / / December 19, 2019
The more accurate is a tool for email-distribution, the better for everyone. And the one who sends and the recipients. When you have reliable statistics reaction of readers to your letters and a powerful analytics tool, you change everything for the better becomes much easier.
Email-Newsletter remains one of the main and most effective ways to keep in touch with the audience. We, like thousands of other blogs, use the newsletter to you, our beloved readers, obtained on their mailboxes ready compilation of our best articles. Online stores send letters to their buyers do not accidentally miss another pleasant action or sale.
The more accurate is a tool for email-distribution, the better for everyone. And the one who sends and the recipients. When you have reliable statistics reaction of readers to your letters and a powerful analytics tool, you change everything for the better becomes much easier.
In Layfhakera rather primitive mail, and we periodically review market mailing tools on the availability of prospective replacements. We now have a favorite service, and we are seriously thinking about in order to go on with the MailChimp platform email-marketing under the name "
Pechkinยป. Reasons to go to a few, and we will tell about them consistently.Simple and fast import, data protection
We should be sending destinations - it's your audience, messages recipients. Obviously, the data base of the recipients must be pre-entered in the service, and to companies with thick bases (hundreds of thousands of lines) issue transfer is quite critical in terms of resource intensity and speed. At the same time, the problem may appear technical user training. Are all able and willing to spend their time on self-conversion data in an understandable format system?
In fact, we now have "Pechkin" the most simple and fast loading of address databases include mailing systems.
The service does not require any preparation of the data prior to import and eats standard XLS- and XLSX files, MS Excel, and at the expense of properly chosen means of processing the whole process happens very quickly (screenshots dough "Chabry").
Drenched in "Pechkin" data encrypted and protected in accordance with FZ-152 "Personal Information". In this regard, worry about the safety of customer bases do not need.
Design without designer
A good email-newsletter should be beautiful, but to employ for this purpose the designer wants is not for everyone. As a solution to the "Pechkin" have built a WYSIWYG-editor with Drag & Drop function, and a large set of customizable templates-the-blanks. Work in it is no more difficult than to collect puzzle in the browser, and the output is a really beautiful letters that are correctly displayed on the desktop and mobile devices.
Estimate the plainness of the establishment and registration of the letter can be in this short video.
The control
Send letters, not being able to see the reaction of the recipient - is roughly the same as shooting blindly. You do not understand what you're doing right and what is not. Where to go? In what direction to change the content and design?
Statistics on the number of open letters and clicks on a particular link is no surprise. And here heatmap of clicks on the letter body - that's interesting. We used to think that such a visual representation of the behavior of the recipients is only possible within the framework of web sites, but as you see, "Pechkin" can draw a similar scheme for the letters.
If we talk about the experiments, then everything is solved most obvious and effective method - A / B-testing. Some people think that the A / B audience bluntly divided in half, then half of the recipients of the letter sent to option A, and the second - a letter type B. In fact it is not the best way.
Is much more reasonable to initially isolate a small test of the first wave band (say, 30% of all recipients).
Half of them will receive a letter A, half - letter B. Then "Pechkin" analyze the performance of both embodiments, and then send the remaining 70% of the recipients letter variant, which went better in the test group.
Continual improvement mailing database
At the initial stage, when the base has just been poured into the service, "Pechkin" check it for typos and ruled by them in accordance with a clever algorithm. Similarly, the address will be eliminated the dead and unsubscribing people not guaranteed to be disturbed again give letters. You will be less hate. :)
Not every user has a detailed data base. Often, there is nothing, except e-mail addresses and names. "Pechkin" can automatically determine the sex destination and complement data geopozitsionnoy information as recipients open letters. In the future it can be used for a more personalized distribution by region.
deliverability
One of the key performance indicators. Why all the bells and whistles, if half of the letters just will not come? In this case, the percentage of successful delivery can be increased by connect your own domain to send digital signatures and statistics domain.
Tips and Support
At the end of all intelligent robot surprised by the presence of prediction feature. Put simply, directly in the preparation of service of the distribution based on the recipients past activity he shows a perfect amount of time to send emails.
If you have questions and problems (especially important for beginners and quite distant from the subject) is very good local forum. This is a big knowledge base with a search function, which has answers to all relevant questions. If the problem requires an individual approach, it comes in a support "Pechkin".
in total
In general, "Pechkin" provides all the functions that would need us, and even more. The first service drew us was the presence of advanced analytics. According to my own experience, we can say that it is adjusting the strategy and content of the mailings Depending on the reaction of subscribers provides a stable return visitors to the resource through this channel. However, the focus on newcomers makes this system attractive for those who just started to master the wonderful world of email-newsletters. For such people, "Pechkin" there is a special free rate, which is suitable for the development of service functionality and testing its effectiveness.
Pechkin