How to save money on contextual advertising: 6 simple rules

Contextual advertising - one of the simplest and most effective ways to advertise on the Internet, but not always the cheapest. Despite the fact that the process of the campaign, in this case fully automated, correct input source data and parameters still important in terms of the final result. Like any other tool, the context can be made to work better, and to pay for it less. How? There are some simple but effective rules.

1. Use stop-words

In drawing up the ad be sure to use stop words. Neprostavlennye words can seriously increase the campaign's budget, but the results will not be better. What is a "stop words" and how to identify them? Explain this specific example:

You are selling new iPhone and select the query "Buy iPhone». This ad will show all people, including those who are looking for a "copy the iPhone", "Chinese the iPhone" and "the iPhone b / y." Such clicks are irrelevant. Users do not find what they seek, and you will lose money. In this case, stop-words will be: "copy", "Chinese", "b / y."

2. Choose the right questions

Do focus on the low-frequency (LF) and medium frequency (MF) phrases. Most often, the price of high-frequency (HF) words unjustifiably inflated, and the conversion is not always adequate to the transition cost. It is therefore much more effective to choose is not as popular, but cheaper and exact with respect to your proposal phrases. Typing a few low demand in the amount you can get more conversions than using 1 HF expensive request.

3. Use time targeting

On the majority of queries value of your non-working hours, night and holidays are usually lower. Here you need to ask yourself a question: can be a part of your target audience is sitting on the Internet is in such a "cheap" time? Use the time to target benefit themselves.

4. Choose the correct placement

Ads in special placement often has a high CTR. It turns out a kind of uncontested tidbit, which in any case will have to buy.

However, it is not always necessary to give preference to this place. Remember, you can create multiple ads with a lot of low demand, in which at significantly lower prices, you will get the same number of clicks through the right column.

5. Choose the right landing page

If you are promoting a product in the online store, make it a link to this product, and not on the main page of the site with a choice of categories. The page to which the user moves, should be simple and clear, and yet it must present a phrase from the ad. The logic is very simple: if we decide to lead the user to your site, you do not need to force him to climb somewhere else after the transition. Put yourself in his place. You have clicked on the "Buy iPhone»? so you would expect to see in the transition? That's right, the page with a description of the goods, photographs and a selection of the payment method. Now consider what happens if you find yourself going to the store's home page? "Soooo... and where is the iPhone... Ah, well, then I buy. "

6. Use free automated services

Services automation of many, but we recommend using one that professes the above rules. We have previously written about SeoPult, and now tell you about its capabilities particularly in the field of contextual advertising. contextual advertising module SeoPult good that automates operations that users of the same "Yandex. Direct "has to be done manually. This makes it possible to easily create and maintain an effective contextual campaign + to save the budget is not only seasoned web spice, but also for beginners. The use of this module does not require extra resources from the user does not take any commissions, and most importantly, this stuff really works well.

What can the content module SeoPult

Autogeneration ad text. A well crafted ads - the key to the success of the advertising company. module SeoPult solves this problem and in the process saves time. The result is working advertising texts, clickable ads increases and cost - reduced.

Automatic Bid Management. SeoPult clock module monitors the value of each click ads of competitors, and quickly respond to changing them. The system adjusts the rate, while maintaining the best position of your ads.

industry Solutions. IN module SeoPult Templates are presented with the best settings for the nine most popular business topics. Choose ready-made industry solution and forget about multi-day experiments in search of the most profitable strategy.

Is free. Module free SeoPult. Zatestirovat all his chips can now, without paying a penny.

contextual advertising module SeoPult