In our last article we talked about, how to save money on contextual advertisingUsing an automated advertising system. However, it should be understood that the effective promotion is not enough just to publish contextual ads or post back to the site links to quality resources you'll ever need. Man thinks that good publicity will solve all his problems, and will let the site such as it is.
For those who are just discovering the science of website promotion, you can explain such a simple misconception example: your car will not be a better ride if you will fill it in better quality gasoline and the engine does not will repair. To start with digital foundation of your business. And in this case, it is the basis of all dvizhuhi your site.
It is because of misunderstanding of the correct course of action users SeoPult and similar services do not receive the proper return on holding of contextual and other types of campaigns, and then complain that your services are not working, make sense to you - no, just money wasted. Cool story, so only your site is so sad in terms of SEO, that he was not going to help.
tool selection
Now you're ready to optimize the site. How do we start? If my own experience in this area is not at all, then a couple of months to spend on pulling up knowledge on the subject. Or hire an expensive professional intermediary. Or choose where cheaper, besides, does not require special training option - automated service optimization. The fact is that SeoPult can not only organize the automatic placement of links and contextual ads, but also optimize (qualitatively modify) the site in accordance with proven tactics that guaranteed to work.
To understand what you pay money, you need to describe the range of activities that provides SeoPult:
- In the first stage of advancement is determined by the semantic core. If you simply, this selection of keywords, which will promote the site and bring targeted traffic. To pick their own queries difficult, since the procedure is time consuming and requires specialized knowledge. Service SeoPult selects them automatically from the content of the pages on your site and from yandex.wordstat statistics. The client can only select the desired query from a given. The ones that most fit the profile of his company.
- In addition, SeoPult analyzes competitors' sites in search results. The client can always see what queries they move and how much to spend on links, as well as evaluate their sites and use that information to build a more effective campaign.
- There is a rule: one request - a relevant page. Many users buy links on the main page and lead to all traffic. This is not entirely correct, because the promotion will be long and inefficient. User got to home, rather than a landing page can be lost on the site. Optimize each page individually easier, and a positive result will be achieved much faster.
- SeoPult allows you keep track of what kind of audience and what they search hits to a website. You clearly see the result of the promotion of a particular page. To do this, you need to specify the details of one of the statistics counters that is installed on your site, and the service he will collect information and transmit to your account: how many people moved to the site and for some requests.
- Self service offers a relevant page to promote, analyze it and make recommendations for improvement. They will be checked all the parameters that affect the effectiveness of the campaign: the number of occurrences of keywords, the quality of layout, the presence of pages in the index of search engines, the number of external and internal links, the search for hidden links and blocks and many other important options. If you find a problem, SeoPult not only point to them, but also offer solutions.
- Order unique content for the selected page can be directly inside the service. It should not be the terms of reference and determine the number of occurrences. All calculated automatically, and specialists, copywriters write SeoPult quality selling texts.
Something else
Search Engine Optimization shows the result immediately. Even after the correct time before the completion site visitors may take 4 months or more. This time is necessary to site indexed and gradually began to gain positions steadily closer to the first line of organic issue.
In order not to waste time, the process can be tricky way to speed up and optimize using comprehensive campaign SeoPult (PPC + SEO). Contextual advertising will begin to work immediately, and ads will lead visitors to the site.
Once the site of keywords will appear in the top ten search results, smart machine will automatically turn off contextual advertising. Thus, the site will always work to attract targeted traffic for the selected request.
If the execution of some of these steps seems complicated and confusing, it would be wise to ask for help from a personal SeoPult manager. Help campaign is available free and for a small additional amount you will perform professional comprehensive audit of the site and will personally advise to improve the efficiency of promotion Specifically your site.