Chinese brands capture the electronics market in Russia

Chinese brands of phones, tablets, laptops and household appliances began to replace the major manufacturers who left the country. Thus, in the smartphone segment, Realme, Vivo, Mi, Tecno, Infinix, iTel and Nokia showed the highest sales dynamics in the first half of the year. About it writes "Kommersant".

According to Marvel Distribution, one of the largest IT distributors in Russia and the CIS, Tecno, Infinix, Realme and Xiaomi showed growth of more than 100% year-on-year.

Poco's unit sales were up 16% yoy, while Nokia's were up over 40%. At the same time, the share of Apple decreased by 14%, and Samsung - by 15%. In total, a little more than 10 million mobile phones were sold in Russia during the indicated period, which is 23% less than last year.

Similar dynamics was confirmed in Ozon. According to the company, unit sales of Tecno smartphones in May-June grew more than 20 times, Doogee - five times, and Digma electronics - almost eight times.

On this wave, many retailers began to expand the range of devices from Chinese manufacturers. Thus, equipment from Sсhaub Lorenz and Korting has already appeared in Citylink stores, and in the near future such brands as Kimtigo, Akimojeba, Domfy and Chuwi will appear.

Alexander Surkov, head of the GS Group analytical center, believes that Xiaomi, Honor and Realme will soon take the lead, displacing Apple and Samsung. In the future, Chinese technology brands may occupy up to 90% of the entire market in Russia, the expert added.