In 90 Apple launched an extremely successful Think Different ad campaign (History of creation). Roller unusual in all respects: it is not advertised products Apple, and the company itself does not mention. Instead, Apple tells about people who believed their heroes. Narration, read by Richard Dreyfuss, the youngest Oscar winner.
You've all seen this movie. And now look at him again, but only in the version that has never been seen in the version where the text is read out Steve Jobs himself:
The Crazies. White Ravens. Rebels. Disturbers. They are round pegs in the square holes. They look at the world differently, and do not respect the common. You can quote them or argue with them, they can praise or blame. The only thing that can not be - do not ignore them. Because they change the way we look at things and push the human race forward. And where one sees the madness, we see genius. Because it is those who have enough madness to think that they can change the world, and there are those who change it. Think differently.