Apple Allows Subscriptions to Automatically Raise Prices
Miscellaneous / / May 17, 2022
If you miss the notification, you may not even notice that the service has risen in price.
May 16 Apple officially updated policy for changing the cost of subscriptions. Developers can now raise subscription prices without requiring user consent, but with a mandatory warning in the form of email, push notifications, and in-app messages.
Previously, when prices increased, users had to manually accept the changes before the end of the active period, otherwise the subscription would not be renewed and had to be re-subscribed at the new price. Apple notes that this presented an inconvenience to users who forgot to agree to the new terms and were left without the required subscription.
It is noted that it will be possible to increase the cost of a subscription with prior notice only once a year. Apple also made sure that unscrupulous developers do not use this feature to deceive users by setting limits for a price increase: no more than $5 (and 50% of the present value) for a monthly or $50 (and 50% of the present value) for annual.
That is, if the subscription cost $2 per month and the developers increased the price to $5, there is no automatic transition: although the increase is less than $5, it is more than 50% of the original price. In this case, as before, the user must agree to the subscription under the new terms before the end of the paid period, or the subscription will be canceled automatically.
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