Poll: Do you exercise?

how informs Forbes, in the first quarter of 2022, the revenue of the fitness market in Russia increased by 328.3 million rubles (4.9%) compared to the same period in 2021. But the situation can hardly be called winning for the industry: although at the beginning of the year it began to recover after the coronavirus decline in demand, in late February and early March, the situation began again get worse.

People gave priority to essential goods, and many foreign companies that purchased subscriptions and club cards for their employees, began to announce the suspension of their activities in Russia. Due to insolvency, customers began to refuse to renew their membership in clubs and apply for a refund. Blocking of Internet resources also affected marketing opportunities.

Other problems are expected in the industry: the credit rate has increased, problems have begun with the supply of foreign sports equipment and spare parts for them.

However, industry representatives note that this is not so much about the outflow of existing customers, how much about reducing demand, and intend to continue working, although the opening of new locations is now almost impossible.