Life hack: how to choose the right time for advertising mailing

Sending SMS is an easy and convenient way to stay in touch with customers outside of social networks. Short messages can be used to talk about recent promotions or simply remind you of your offers. But for the mailing list to work, you need to follow a few rules.

1. Consider the interests of the target audience

Send out emails when customers are thinking about buying. For example, if you sell goods for children, you can send messages in the morning. Moms on maternity leave are just planning the day, and it will be interesting for them to learn about new promotions. Restaurants and cafes can remind you of themselves before dinner or in the middle of the day - this is the right time to talk about cool business lunches.

In order not to have to wait a long time for a response from buyers, report burning promotions during the period of active spending. For example, do this in the middle or end of the month, when people get paid or have an advance and start making plans for future expenses. And a mailing list with an offer of expensive goods or services can not be tied to a salary schedule - many need time to consider a major purchase.

Regular customers should be periodically reminded that they have not been with you for a long time. For example, if a person has already visited your hairdresser, in a month you can offer him to update his haircut.

2. Set up a mailing schedule

If you randomly bombard customers with monotonous messages, it will only annoy them. It's best to choose one day of the week when you'll send messages, and try to stick to that plan.

The ideal schedule can be chosen empirically. Mark links in messages with utm-tags and analyze when the newsletter gives the most clicks to the site. If there is no time for testing, focus on the product or service you are promoting. For example, a medical center or bank might choose to send out on Tuesdays or Wednesdays when people are set for the work week. And advertising for entertainment events can be moved to Thursday or Friday - many people are just planning a weekend at this time.

3. Find a convenient time for the client

Surprise texts in the middle of the night are not the best way to win customer loyalty. Send messages during the daytime so as not to cause negativity in people who get up late or go to bed early. And be sure to take into account the time difference if you are preparing a mailing list across the country.