Apple is going to sell the iPhone for $199

According to insiders, Apple getting ready make a new presentation on March 8th. The event may show the third generation iPhone SE and the updated iPad Air. Analysts note that Apple plans to keep the price of the base version of the smartphone at $399, despite the more modern hardware and 5G support.

There are even reports of a $299 starting price tag (for example, from an analyst at Loop Capital Market John Donovan), but not everyone agrees. However, as informs Mark Gurman of Bloomberg, Apple is preparing to surprise with the price of not the new iPhone SE 3, but the iPhone SE 2, which was released in 2020.

The device will not just remain on sale: it will drop in price by half and will be sold at a price of $199. This decision will bring income to Apple indirectly: according to Gurman, with such a price tag, the company will not be able to earn directly on the sale of smartphones. However, this will significantly increase the number of iOS users (especially in Africa and emerging markets), and at the same time increase the income from services. In addition, it can positively affect the sales of accessories like AirPods and

If the reports about the presentation on March 8 turn out to be correct, we will be able to find out details about the pricing policy of the iPhone SE series in a week. It is worth noting that due to the growth of the dollar against the ruble, even with an updated price tag, the iPhone SE (2020) is unlikely to be an entry-level device. Previously, $199 would have been almost guaranteed to be converted to 19,990 rubles, but it is unlikely that Apple will not react to the change in the rate and leave the previous conversion.