How to earn more by taking a bank card payment
Tips / / December 19, 2019
According to world statistics, paying for purchases by credit card, shoppers spend 10-25% more than paying cash.
This is understandable: the buyer who is not holding a cash psychologically easier to them parted ways, because of this unwittingly buys more, and the average check for the purchase increases.
In addition, many banks offer bonuses or miles for purchases paid cards so that customers are more willing to pay more credit cards in an effort to save money.
Plus, it is also convenient: customers without cash does not have to look for an ATM that can permanently alienate them from shopping in your store.
As for express delivery and payment methods, study online shoppers from "Yandex" It showed that the method of payment cards courier is becoming more and more popular among consumers of online stores. He now occupies the second place immediately after cash.
Adding the ability to pay with your card in the online or offline store, you increase your profits by 15-25%!
But here, of course, it is important not only profit in the long run, but also how much money from the budget will have to spend on the installation of new equipment or rent it.
Only a card reader and application
The acquisition of the cash register - costly affair, especially painful strikes the young companies that do not have enough customers and agents. Complete POS-terminals with fiscal printers and bar code scanners will cost no less than 30-70 thousand rubles, that for many start-ups is simply unaffordable sum.
solution 2can It will cost you much cheaper. To start, you need to purchase a card reader 2can, it costs 2600 rubles, but under certain conditions will get you to all for free.
This small device that connects to the phone or tablet through the headphone jack and allows to read bank cards both the magnetic stripe and the chip.
The cost of the reader back to you at the expense of discount on the commission in the first three months of using the service, so that the reader will get you absolutely free!
Using the solution 2can, you manage payments using a free app for iOS and Android. The application allows you to create a catalog of goods and services, send checks to the client or SMS-notification, or the email-message to a personal e-mail client.
You can also see payment history and status, make refunds and cancellation fees. By the way, the payments are transferred to the bank account of the company within 2-3 days.
Activate the service is very simple: it is enough to register on the site, fill out a form and attach photocopies of scandium or necessary documents.
After that, it remains to obtain bank approval of a partner, and they have two services: MTS-Bank and Promsvyazbank. In this case, the expense of your company can be opened in any other Russian bank. You do not have to come to the bank, and the whole procedure takes no more than 1-2 days.
2can decision. Cashbox
On January 1, 2015 the government made it mandatory for companies with revenues of more than 60 million rubles a year to accept credit cards for payment, as that all companies, up to this point bypasses conventional cash registers, in any case, it will be necessary to use POS-terminal.
2can decision. Cashier from "Smartfin" allows greatly reduce the cost of equipment as substitutes for cash register and terminal to receive payments with Visa and MasterCard credit cards.
What is included in this decision? In addition to the already described card reader and mobile applications, 2can. Cashier includes fiscal recorder, connected to a smartphone or tablet by Bluetooth, - it allows to accept payments from customers' bank cards both in the magnetic strip and the chip.
The cost of fiscal record is 24 500 rubles, which is much cheaper than 30-70 thousand rubles, which would have had to spend on a full POS-terminal.
The savings in the near future
Perhaps in the near future, the introduction of cash registers will be even cheaper and easier due to the joint project of the Savings Bank and "Smartfina". In the pilot project "tablet" information about payments carried out with the help of a card reader and a mobile device, will be directly sent to the service "Cloud box office" of the Federal Tax Service.
That is, instead of the cost of the cash register and money required for the regular replacement of the control tape EKLZ, companies only need a tablet and an application that registers the operation in-line mode on the server GNIVTS FNS and printer print checks. Even if you do not have a tablet and a printer and you have to buy them, the price of such a solution are much lower, given the lack of annual maintenance.
The results of this pilot project will be announced in February 2015. But it is a bright future, but now let's talk about this - about the benefits of payment 2can system.
Reliability, compactness and integration - the three pillars of acquiring mobile
The three main advantages of using 2can for receiving payments makes it an excellent solution for any company. Consider more than the solution 2can better and more convenient standard banking terminals.
Stable operation of the reader
Despite more than affordable price reader, it works no worse, and even better than the POS-terminals.
Data transmission via 2can reader is more reliable than conventional terminals.
The fact is that for the transmission of data reader uses not only the 2G-network, but also all of the available frequency smartphone, including 3G, 4G and Wi-fi.
Due to this increased stability and speed of the internet works, so you can not worry about the equipment malfunction. In addition, the reader operates stably and at a low temperature, which is of great importance in the express delivery in winter.
Fits in your pocket
Compact - it is the second advantage 2can solutions, which is particularly useful couriers and visiting specialists in-home services, because they do not need to carry around bulky equipment for reception of payment by bank calculation. Reader fits in your pocket.
Leaders, in turn, can not worry about the equipment entrusted to the courier. Agree, in the case of unreliable courier lost 2000 rubles is not so bad.
easy integration
2can payment system is easy to integrate with any service, and several customized industry solutions that acknowledgment. For example, courier service can use your app to work with orders and delivery, and integration 2can mPos-application will automate and accepting payments.
Already 2can offers solutions for insurance companies, catering companies, taxi services and other activities. Moreover, we can integrate service 2can with your mobile app.
If you need cash checks, you can buy fiscal registrars by ATOL and "Bar-M" and use them in conjunction with the application and the card reader. Fiscal register is synchronized with the application via Bluetooth and print checks.
Cost-effective solution for any company
So, 2can solution is perfect for any company - with sales points and with express delivery, with the need to print cash vouchers or without this feature.
Shop with express delivery? Excellent, card reader 2can go to clients with courier. Taxi? Your drivers will not have to look for a change, and passengers - without change. Insurance Company? You will be able to provide services at home and make payments through cash.
Delivery of food and sightseeing, visiting trade fairs and New Year, any in-home services - from health to beauty. In general, 2can solution is useful wherever there is a mobile workforce, and access to the Internet.
Regardless of your business, you are seriously save your time to install the terminal, you get reliable equipment, which, among other things, is so cheap that it is not afraid to entrust it even to the careless employee.
And, of course, to provide customers with much needed in our time of payment, increasing their loyalty to the company and increasing profits.
Try solution 2can