Analysts named the most popular music services in the world
Miscellaneous / / January 20, 2022
The share of Yandex. Music" has doubled, but the leaders are still very far away.
Research company MIDiA Research has published its annual report in the music streaming services market. According to him, at the end of the second quarter of 2021, the total audience of listeners with a subscription reached 523.9 million. This is 109.5 million (26.4%) more than a year earlier.
Remains the leader Spotify with the highest market share, 31%. True, this is less than 33% in the second quarter of 2020 and 34% in 2019. Apple Music is in second place with a 15% share. The third line belongs to Amazon Music with 13%, the same is for the Chinese service from Tencent.
YouTube Music, with a share of 8%, has seen explosive growth for the second year in a row, up more than 50% in 12 months. Experts note that this success is largely due to the popularity of the service among representatives of generation Z and young millennials.
Russian streaming serviceYandex. Music» doubled its share in a year - now it has 2% of the world market. So much for Deezer.
What service do you use and why? Write in the comments.
Read also🧐
- 9 streaming services with which music is always at hand