New Year is the time to act. Entrepreneurial stories to inspire you to start your own business

How a businessman from Glazov came up with a brand of brutal accessories

Kirill Evdokimov grew up on the working-class outskirts of the small Udmurt town of Glazov. Among his acquaintances, things made in prisons were popular: carved backgammon, rosary, chess. Kirill decided to sell these products online - on social networks and on private classifieds services. There was demand, but the entrepreneur realized that the audience of potential buyers was too narrow, which meant that he had to look for a new niche. He studied websites, analyzed popular queries using the Wordstat.yandex.ru service and found that there are very few manufacturers of brutal men's accessories in Russia. This is how the brand appeared Russian Handmadewhich offers wallets, purses, bags, belts and passport covers.

Cyril was sure that the main buyers of the products would be men. But it turned out that women buy such things more often - as a gift. This prompted the entrepreneur to come up with the idea of ​​creating a wooden gift package, on which congratulatory inscriptions are burned out with a laser. And in order to confirm the quality of the products, it was decided to give a guarantee for them up to three years.

Kirill sold his products on Instagram, but during the pandemic there were fewer orders, so the entrepreneur decided to go to Yandex. Market ". Kirill believes that the advantage of marketplaces is advertising tools that allow you to customize advertising without a marketer. With them, Russian Handmade sales for the third quarter of 2021 more than doubled compared to the second. Kirill advises novice entrepreneurs to go to the marketplace - so you don't have to set up payment processes and communication with customers from scratch. The site can also be entrusted with delivery throughout the country, which means that less cash injections will be required.

I want to sell on Yandex. Market "

How an entrepreneur from Samara turned creativity into business

Brand history Welovewood started in 2019, with a meeting of two classmates. Everyone has already tried to open their own business, but have not achieved much success. Now they make wine tables, tableware and gifts from wood - a total of about 200 models. But everything was not successful at once.

The creator of the Welovewood brand, Dmitry Filin, admits that he made mistakes at the start of the business. For example, I made beautiful things for myself, but did not assess the demand for products. Before turning creativity into a business, he advises you to study competitors, their prices and compare them with your expenses and income. The choice of the place of production must also be taken responsibly. Dmitry and his partner rented the first room in the summer, but when winter came, it turned out that the heating was not coping. I had to move quickly. In the new premises, things went better: entrepreneurs bought equipment and hired employees.

Dmitry believes that goods should be placed on different sites - you never know where customers are waiting for you. Thus, Welovewood is also represented on Yandex. Market ": here you can sell products all over the country without thinking about delivery - it is provided by the platform. A business of any size can work with the marketplace, and it is convenient to send orders even from a small town. Yandex. Market "there are dozens of sorting centers and collection points throughout the country: entrepreneurs can transfer goods prepared for shipment here, and the marketplace will deliver them to other regions convenient for buyers way. Yandex. Market ”allows even a small business to find its customers and take the niche of fast delivery. With express delivery, the buyer will be able to receive the seller's goods in 1-2 hours: for entrepreneurs this is a great opportunity to increase the number of orders. Sales growth can be seen already in the first months after the service is activated.

How a financier created a brand of men's cosmetics

Timur Makoev worked in the financial sector for 15 years, but he always wanted to open his own business. The idea to create a brand of men's cosmetics came to him after a casual conversation with a barber. Timur discussed with him styling products and thought it would be great to create the perfect product himself. This is how the brand appeared in 2017 Bro Cosmetics.

To create cosmetics, you need to buy special equipment, hire qualified employees and understand the intricacies of production. But for aspiring entrepreneurs, there is an easier option: you can find a laboratory that is ready to release small amounts of funds. This is exactly what Timur did. Together with a technologist, he developed a matte lipstick for hair styling, a shampoo - shower gel (2 in 1) and a balm for the face and beard. I had to suffer with lipstick: the ideal composition was selected from the 11th attempt. Now in the assortment of Bro Cosmetics there are 48 products: care products, gift sets and accessories for men - brushes and combs. The entrepreneur relies on the versatility of cosmetics: one product is easy to use for several purposes. For example, a balm can moisturize your face and treat your beard.

Timur started online sales from his own website. But there were not many orders, and in order to grow and increase brand awareness, the entrepreneur entered the Yandex. Market ". Timur studied the advertising tools of the site and joined the loyalty program, within which customers can receive cashback points from Yandex. Plus ”when ordering Bro Cosmetics products. The result was not long in coming: in just a month of active promotion, the entrepreneur's sales on the site increased by one and a half times.

Learn more about the capabilities of Yandex. Market "

How an Engineer Developed a Coffee Maker That Doesn't Run Out of Coffee

Once engineer and programmer Andrei Fedorov was making coffee in a Turk on the stove and thought that it would be great to create a device that automatically turns off before the water boils. Here, after all, everything is complicated: it is worth turning away for a minute, as the drink has already poured over the stove. It took a year to develop the structure and design, and now TimeCup coffee lovers buy all over Russia.

Andrey admits that coffee makers and coffee machines are a highly competitive niche. Many simple and inexpensive devices can be found, but it is difficult to brew a good drink in them. In the classic Turkish coffee recipe, the liquid must be slowly brought to 94 degrees, maintained at this temperature for a while, and then heated more strongly to form a foam. The TimeCup coffee maker uses special heaters - with them the drink does not boil. Ceramic cup retains flavor and aroma. And in the memory of the device there are seven ready-made recipes, some of which the user can edit to suit his needs.

Andrey entrusted the sales of the coffee maker to Yandex. Market ". The entrepreneur believes that it is more convenient and cheaper than maintaining his online store. The storage and delivery of goods can be entrusted to the marketplace, and it is easier to find buyers - from Yandex. Market ”already has millions of users. To increase the number of orders, TimeCup regularly participates in promotions that the marketplace conducts in conjunction with other Yandex services. So, you can return up to 100% of expenses for promoting goods on the Market using Yandex. Direct "- for small and medium-sized businesses this is a significant savings in advertising budget. Thanks to the promotion tools, Andrey Fedorov managed to increase sales on Yandex. Market ”by 63%. Now the marketplace brings about 30% of all orders for TimeCup coffee makers.

How a family from Uzbekistan sells designer tableware all over Russia

The Kodirov family has been creating original ceramics for about 30 years. The basis of production was laid by the people's master of Uzbekistan Nabijon Kodirov. Later, his business was continued by his son Shohijon - he is the one who runs the workshop "BEK and RR». The Kodirovs not only create ceramics themselves, but also attract artists from outside - about 200 masters cooperate with "BEK and RR". The assortment of 270 types of tableware: large dishes for pilaf, plates, teapots, fruit bowls, bowls, tea sets.

Five years ago, ceramists entered the Russian market and opened a store in Moscow. But when the pandemic began, the question arose about finding new sites. They decided to present the products on marketplaces. They allow entrepreneurs to reach a large audience: you can sell all over Russia, and the site takes over the delivery.

One of the platforms on which the company placed its products was Yandex. Market ". The first orders appeared here the very next day after connection. Marketplace helps the workshop with delivery: you just need to bring the packed goods to the sorting center, and then Yandex. Market ”will send the order to the buyer in any region of the country. The site makes it possible to sell more and more often: here you can place orders in installments and partial payment for them with Yandex. A plus". The workshop participates in marketplace sales, works with reviews and improves product cards - for example, complements descriptions and adds new product photos. For five months of working with the site, the volume of sales in monetary terms has doubled.

Like Yandex. Market "helps sellers

Doubts in business are inevitable, but it is important to overcome them and still take the first step. And Yandex. Market ”will support you and help you start your own business. The site already has millions of buyers from different regions who may be interested in your product.

The site offers several models of work. For example, a seller can independently store products and bring finished packaged orders to a collection point or sorting center Yandex. Market ". It doesn't matter if you live in Moscow or Kursk: with the marketplace, it is easy to sell all over the country. Thanks to dozens of sorting centers and collection points, Yandex. Market ”will deliver orders even to small cities in Russia.

You can delegate all the worries about delivery to the marketplace: the goods will be stored in the warehouse of the site, and there is no need to think about packaging - the warehouse workers will do everything for you. Payment for placement on the site is carried out at a fixed rate - from 2 to 9% of the price of the goods sold.

Start selling on Yandex. Market "is simple:

• Register on the marketplace and get access to your personal account.
• Sign an agreement with Yandex. Market ".
• Add information about your products and their prices.
• Submit your warehouse data or send the first batch of goods to the marketplace warehouse.

With Yandex. Market ”is convenient to develop even a small business that does not have a solid budget for promotion. For example, if you share your offers with Yandex. Direct ”, then thanks to the bonus program you can return up to 100% of advertising costs. And for every new seller who registers on the marketplace before January 31, 2022, Yandex. Market ”will accrue 10 thousand bonus rubles. They can be spent on promoting products and raising your offers to more profitable positions - so they become more visible to buyers.

Register on Yandex. Market "