How to congratulate business partners on the holidays: 6 non-trivial ways

1. Present a promo code for a new service

A good corporate gift should not only be of high quality and useful - the main thing is that it evokes positive emotions. And discounts are loved by most people: it's nice to spend less and get more. Business partners will appreciate this too, so send a promotional code for your product along with the greeting card.

So, if your company develops a CRM system, give regular customers the opportunity to use it for a whole month free of charge - for example, with the maximum available options or with a unique set of functions customized for the tasks of your partners. So they will be able to get to know the product better, and in the long run, and switch to a more expensive tariff. If you plan to update your product in the coming year, this can also be turned into a gift: let your business partners be the first to get access to the new options.

2. Write down warm greetings

Most of the calls have long replaced emails and messages in instant messengers, but sometimes it's so nice to pick up the phone and hear a lively and sincere wish. If you have a lot of things to do before the holidays and you have no time to ring up your business partners, “hire” a voice assistant. Let him do the work for you.

Better not to use ready-made greetings - try to write the text yourself. Let the words be sincere and non-trivial, so that the addressee has the feeling that the congratulation was created just for him. If the list of partners you need to call is too long, divide it into segments and prepare a separate text for each of them. For example, for banks and law firms, a discreet and formal tone is appropriate. But congratulations for marketing agencies or IT-companies can be more informal - even jokes will be appropriate here.

3. Present a delicious gift

As a rule, in the last days of December, the New Year's bustle subsides. The burning tasks are closed, important reports have been written - which means you can visit your partners and arrange a festive tea party for them! Stock up on sweets and fruits and visit the company office. Such a surprise will definitely not go unnoticed: often only managers get congratulations, and then you show attention to ordinary employees.

Delicious sets can be given on other holidays as well: for example, send a fruit basket by March 8th. Tea, coffee, cookies, meat delicacies, sauces, unusual jam, honey are suitable for a gift. The more different products there are in the set, the higher the likelihood that the gift will be useful.

4. Create a shared calendar

If the desire to please business partners with stationery does not let you go, hand them a calendar in the design of which your logo is combined with the client's corporate identity. This will show an individual approach and a willingness to cooperate in the future. Add heartfelt congratulations to your gift. In it, you can mention the brightest achievements of business partners in the outgoing year and wish them success in the next.

Calendars can be gifted not only on New Year's Eve. If you know the company celebrates a birthday in April, make a calendar that starts this month and runs through March next year.

5. Create a gift that will remind you of your company

The New Year's Eve exchange of congratulations is a great opportunity to once again tell about your company. For example, if you manufacture cosmetics or food products, include them in a gift set and present to the client. This will serve as an incentive to test your product and evaluate its quality.

Demonstrate your company's values. If caring for the environment is important to you, eco-friendly gifts are an excellent option: a thermo mug, craft notebook, or a wooden stand for stationery. If, above all, you put concern for partners, then it should be reflected in the holiday present. So, the head of a friendly company who spends a lot of time on business trips will certainly be glad to receive a set for comfortable flights. This kit can include a light blanket, an inflatable pillow and a sleep mask, and if you wish, you can also decorate them with your branding.

6. Give emotions

If you've been with a business partner for a long time and you know what they are passionate about, you can choose a more personal gift. For example, present the head of the company with a certificate for a vacation outside the city, a visit to a climbing wall, a cooking class, or a vocal lesson. Work takes a lot of time in our lives, and this is a great chance to get distracted and do something for the soul. It is better to choose options with an open date, so that it is easier for the recipient to adjust the vacation to their schedule.

You can donate a certificate with several sentences: let the recipient choose the activity that interests him the most. Such a manifestation of attention and care will definitely be remembered for a long time.