Lifehacker's 15 Best Affiliate Materials in 2021

Our task was to tell about the variety of natural ingredients that the brand uses in its cosmetics. We've selected the core 20 and packed them into the good old memory card game. It turned out original and exciting - on the playing field it was necessary to find a pair of harungan, Barbados cherry and sea pankration!

The main pride was the design of the game. It is impossible to take your eyes off these fine lines, shadows and ornaments. I want to look at them over and over again!

Collaborations today are not only a trend, but also an effective tool that allows companies and brands to solve global problems. In this project, we invited P&G to team up with Lifehacker to share how to use the planet's resources wisely. With the help of Lifehacker, we managed to create a cool tool - a waste meter, which allows us to think about savings and realize a simple thing: by turning off the water while you lather your hair or brush your teeth, you can save 18 982 rubles per year. Shock content!

The project received high reach and conversions, because it combined game mechanics and useful content, created with humor, in a simple and understandable form for the user. This seems to be the formula for success. Thanks to Lifehacker and the project team! We are sure this is not our last joint project.

Through gami cation, we tell customers what simple everyday actions can help not only save time and money, but also take another step towards the wise use of resources. Only together can we help the planet. Our common goal is to make responsible consumption the norm, and with the help of the Lifehacker platform and the creative tool of the waste meter, we were able to take another step along this path.

The stories of famous maniacs are not the most obvious topic for an affiliate text. But in the case of an article on the spin-off story of Hannibal Lecter, this idea turned out to be very appropriate - and literally doomed to success. After all, there are tens of thousands of plays and streams of true podcasts and videos. views, and "Criminal Russia" in childhood was watched by about everyone (although not everyone in this recognized). Such stories give the reader the opportunity not only to tickle the nerves, but also to reflect on what must happen in a person's soul in order for him to turn into a ruthless sadist and murderer.

And this text is also convincing proof that not only "safe" topics are suitable for partner materials. Sometimes an article that allows you to look into the abyss is able to attract more than another collection of ideas for what to see in the evening or on the weekend.

It was a star project! Banks and fintech are now great in their own content and game mechanics, so we wanted to create something as non-trivial as possible. We analyzed the media field and proposed an idea that no one else had - an investment time machine. And then they meticulously collected the most striking events that rocked the stock market in recent decades, and gave readers the opportunity to plot their own time route! It was interesting to work on this game at every stage - from idea to release.

We ended up with a very interesting and informative project on the most relevant topic - especially during a pandemic. He got a great response from the audience. Of course, we were pleased with the results.

Special projects with game mechanics are my favorites. It is in them that you can clearly see the behavior of users, which means that you can understand what we did right and where we made a mistake.

In a special project for JBL, we needed to show nine brand columns, in different colors. We came up with a game of nine party locations, each of which hid a column. The user's task is to collect all nine in order to arrange a crazy party.

In the game, we used the recognizable pixel art style and left some cool Easter eggs. The project turned out to be bright and funny. The game was liked by our users, the entire production team, and the client. Thank him for his trust and for the opportunity to turn a cool idea into reality!

Our year 2021 showed that we learned how to work, walk on zoom meetings, lead projects, but not to relax, listen to our desires and take care of ourselves.

Probably, everyone began to realize that they need to devote more time to themselves and their hobbies. But how to do that? You have to learn on your own. In the new season of the Podorozhnik podcast, we moved away from experimenting with formats and returned to our original - the maximum of useful content during a taxi ride.

I hope that users will apply the advice from the podcast for its intended purpose: just go and do it. If there are more happy people in this world, it means that the Lifehacker team and I did everything right!

I confess: generators are my love. A separate pleasure is to click on the repeat button and look for the result that suits you. Personally, I get stuck.

This generator is impressive not only in terms of performance, but also in terms of production. Special project in 8 days? Easy! It's great to be part of a team that can handle any challenge. And it's especially nice to work with a client who completely trusts you and is ready to give feedback instantly. I give my heart to this project!

Working on health materials is always a challenge. It is necessary to strictly adhere to the principles of evidence-based medicine, repeatedly check sources, consult with experts. And also - write in simple language so that even the most complex scientific data and research results are understandable to readers. The result of long and painstaking work has become this guide - a real encyclopedia where you can find answers to all questions about contraception. Even those that are embarrassing to ask your gynecologist.

The interface and presentation of the project are calm. Almost all visuals are based on illustrations that our artist Olya Lisovskaya thought out to the smallest detail: neat, unobtrusive textures on clothes, expression of hare-slipper faces, and some princes do waxing, others - no.

The mechanics of the game are sticky by default. In role-playing video games, from Skyrim to Cyberpunk, it takes a couple of hours to create and customize the appearance of a character - people like to make people (and not just like in the song "Spleen").

The game space is a kind of safe zone where you can get crazy, joke, try to prove that you are the craziest creative person. Therefore, we added a chicken, a hamster, and a clutch fish to the wardrobe of the princes, made it possible to change the scale of elements and attach a mustache to the nipples. Top of the top for likes in the project gallery is the Enchanting Vittorio hamster, stretched across the entire playing area.

This project has combined several formats at once: native articles, promotions and a bright hub. In this article, we talked in detail about the history of Intel and how its developments and innovations have changed our lives. This is a comprehensive material that our readers love. And, what to hide, we too - it's great when the project turns out to be so interesting. Promotional materials also fulfilled their task: they gave a high conversion to the client's website.

This is our first project in the mechanics of the famous dating application. The team and I have long wanted to implement it, and now, thanks to Perekrestok, we succeeded! Sun-dried tomatoes or jellied meat? Blue cheese or khinkali? See what products you have true love at first sight! What could be better?

I needed to make a material that would delight sneakerheads and be interesting to people for whom sneakers are just shoes. To do this, I thoroughly rummaged through the results of search engines: I looked for archival news, articles, brand stories. It seems like we managed to find cool facts that will help surprise your friends or show off on quizzes!

In the process and for myself, I discovered a lot of new things. For example, I didn’t know that the iconic Adidas Stan Smith first bore the name of another tennis player - Robert Aye, and the Converse All Star was the main shoe of basketball players until the end of the 60s.

Thanks to the Lifehacker test, it is fun and easy to talk about the possibilities of the national project "Demography" for the older generation. Regardless of age, we all think about the future, try on different images. With this comic format, we showed that the choice, whether you become a “bench grandmother”, “trendsetter grandmother” or “the soul of the company,” remains only with you. And for each of the possible roles in the national project there are support options.

Thanks to the Lifehacker team for their professionalism and creative approach. We hope that the new year will give us no less interesting joint projects that will help the readers of the magazine to gain useful information for themselves, charged with positive and good mood.

It is difficult to imagine that in 2021 there is a person who has never used Avito, or at least has not heard about this service. Many things are bought and sold there, including for cars. Before the start of the season of "overshoes", together with Avito, we told our readers how to choose rubber for any wallet. They explained how the models differ, what year of production the tire should have and what depth the tread should have. In general, as always, they just talked about the complex. We also provided the material with links to sellers so that readers could go straight to the purchase! In just a weekend, we exceeded the KPI twice - and we are rightfully proud of this case!