In the New Year with new clients, or How to make money in the high season. 3 reasons to start selling on Ozon right now

1. December is a good time to launch sales

New Year and Christmas is the best time for online shopping fans. Long vacations are coming, which many will spend at home, away, traveling. All of these scenarios need to be prepared. Therefore, even newcomers to online sales will have a chance of success: potential customers already decided on a budget for New Year's purchases, monitor prices and form their own holiday and gift baskets. Russians ready to spend on New Year's gifts for family and friends, on average, about 27.5 thousand rubles. And on Ozon just from December 6, New Year's sales started. This means that the number of orders and the number of buyers will grow again.

According to Ozon, 40% of online sales on the marketplace are made in the last three months of the year. The number of active Ozon customers now totals 21.3 million people, and the frequency of orders in the last three months of the year has grown by 50% (up to 7.5 per year versus 5 a year earlier).

If you open a store right now, then your goods will just have time to get into shopping baskets throughout Russia at the peak of the excitement. Further, many will continue to buy gifts already in the January holidays, and the same excitement and high demand for gifts by February 23 and March 8 are ahead.

Quick start on Ozon

2. High demand for the maximum number of product categories

While in summer buyers spend more on renovations or vacations, in winter the budget is mainly spent on more expensive purchases and, of course, gifts. Someone needs to update household appliances or furniture, pamper themselves at the end of the year and buy gifts for loved ones and friends. Books and kits for creativity, toys and household appliances, jewelry and bedding, cosmetics and delicacies - the list of New Year's purchases is endless!

The factor of seasonality has not been canceled either: in winter you need warm clothes and shoes for the whole family, New Year's decorations and decor for the holidays, goods for winter sports. Car owners are interested in oils, filters, winter accessories. All this is easier to order on the marketplace than to spend hours in the pre-holiday queues offline. And this is in addition to regular purchases: pet food, food, cleaning and hygiene products, consumables, hobby products.

Data Ozon show that on New Year's Eve, customers are in demand for goods for winter sports, electronics, decor and goods for creating comfort, Christmas decorations and household appliances, clothes and goods for beauty. Any of these categories will fit well into the high winter demand, and the marketplace will help you realize them as profitably and quickly as possible.

3. Ozon supports budding sellers

In 2020, sales of garlands on Ozon grew four times, fir trees five times, and goods for children's winter sports six times. And the most active days of New Year's sales fall on the last week of December, so sellers still have chances to enter the marketplace and take part in Ozon's New Year promotions. As in November (during Black Friday and 11.11), the marketplace will provide marketing support to attract buyers to the site. Such products will be additionally highlighted in holiday selections on the main page of Ozon, and the first ones have already been launched for buyers. new year offers.

And even before January 15, Ozon will place high-demand goods (children's toys and creative kits, confectionery, goods for winter sports and much more) in its warehouses free of charge. The complete list can be viewed link.

If you have difficulties and misunderstandings at certain stages of work, training courses are available for novice sellers on the Ozon channel for free. video.

Quick start on Ozon