The Pantone Color Institute names the main shade of 2022

Pantone Color Institute identified the main shade of 2022: it was the lilac Very Peri with the number 17-3938. It is "a vibrant blue with a life-giving violet-red hue that combines the fidelity and consistency of blue with the energy and excitement of red."

This is the first time in many years that Pantone has created this color on its own, rather than choosing from the ones already in the palette. 17-3938 Very Peri is characterized as a symbol of the global spirit of the times and the transition period that we are experiencing. It illustrates how color trends in the digital world manifest in the physical and vice versa.

As a reminder, last year Pantone chose two colors at once - yellow and gray.