Subscription mattress: how Askona Upgrade works and why you'll love it
Miscellaneous / / December 02, 2021
What is Askona Upgrade
This is a bed subscription service that operates on a leasing basis. You choose one of the ready-made sleep kits, in each of which there is a mattress, a cover for it and two anatomical pillows. Then you need to fill out an application and sign a contract, and the mattress will be delivered at a convenient time for you and help with installation.
The cost of the sleeping kit is divided into 48 equal parts. Depending on the selected set, the monthly payment will be from 986 rubles. You can deposit money every month for four years or pay off the debt ahead of schedule without commission, if the remaining amount is comfortable for you.
After that, in the user's personal account, it becomes possible to renew the subscription and select a new set. Delivery and installation will also be at the expense of the company, and the payment scheme remains the same. You can order fresh beds without leaving home every four years - this is a profitable investment in daily comfort and healthy sleep.
Use now Askona upgrade can residents of Moscow and the Moscow region. However, the company's plans for the development of service are ambitious.
Roman Ershov
President of the Askona Life Group.
We see that financial services are increasingly penetrating into different spheres of life and are becoming no less important than grocery ones. I do not exclude the possibility that the subscription mattress service may become the main mode of consumption. Askona has high hopes for subscriptions and expects 80% of sales to come from this service for the foreseeable future.
What happens to an old mattress? Askona offers several options. You can keep it for yourself and continue using it at home or in the country. If you no longer need the kit, the company will take it away and recycle it absolutely free of charge. Askona itself produces the raw materials for its products, and the factory has a separate workshop where the mattress components are sorted and recycled.
This sustainable disposal helps to reduce waste. The factory already reuses almost 100% of the components, and soon Askona is going to build a special plant that can provide recycling services to third parties.
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Why subscribe when you can just buy a mattress
It's easier to find the perfect sleep kit with a subscription
To choose a quality mattress, you have to explore many proposals. It is necessary to take into account the rigidity, content, various "super-abilities", such as the base-transformer, and not forget to read the reviews. If you are not ready to make compromises in terms of comfort, but do not want to waste time on long reflections, the Askona Upgrade subscription will help you make the right choice.
The company's employees have done all the preparatory work for you. V service catalog kits of different price segments have already been assembled. The sample took into account the interest of buyers, the ratio of cost and quality, and did not forget about the technical characteristics: design, coating and filling of mattresses.
For example, for those who prefer an elastic sleeping place, the set is suitable Basic Bennet with a double-sided spring mattress of high firmness. The movements of independent springs are not transmitted to each other, so even people with sensitive sleep will be able to rest well on such a mattress: if one of the partners tosses and turns, the other will not feel it.
Set Optima Soft will help you truly relax while you sleep. The springless mattress adjusts to the body and provides a micro-massage effect that can release muscle tension. Thanks to the use of innovative materials, the bed does not accumulate dust and provides good air exchange.
The kits also include two anatomical pillows: Immuno Technology will provide reliable head and neck support, and the Alpha Technology allows air to pass through well and removes heat - it does not have to be turned over to the cool side to make it easier to fall asleep.
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Subscribing is more profitable than buying in installments
At first glance, it may seem that the subscription is no different from a regular installment plan. This is not true. The service provides an opportunity to get a sleeping set with a zero first payment and 10% cheaper than in a store or on a website. In addition, Askona gives an additional 20% discount on subscription renewals. If you use the service regularly, you can save 30% on the cost of the mattress and pillows.
Ksenia Sholina
Director of Development of New Products and Technologies of the Askona Life Group.
The sleeper subscription service is a product with unique value not only for our customers, but also for the Askona team. He helped tie all the key functions of the company together, from warehouse and IT to finance and marketing. We were also lucky with a financial partner. Despite the fact that we launched simultaneously with the subscription to new smartphones from Apple and Samsung, the launch took place almost without delay.
A month after the launch, we found our clients. In particular, these are people who have completed renovations in a new apartment. Having made a great investment in comfort, they are confident that money should work. Plus, our clients understand that sleep is the foundation of productivity, good mood and overall health. Askona Upgrade is an easy and quick way to afford a comfortable sleeping place for an amount comparable to the cost of an online cinema subscription.
In addition to the obvious benefits of discounts, a subscription to Askona upgrade allows you to save on hidden fees. Delivery, installation and disposal are already included in the price. And also all customers receive a guarantee: if something happens to your mattress, Askona will cover the cost of repair and replacement.
You can change mattresses without compromising your budget
Askona gives a guarantee for mattresses for up to 25 years. That is, with proper care, your sleeping place will last quite a long time. But it is still necessary to regularly change the mattress - primarily for reasons of hygiene.
The fact is that the bed is one of the favorite habitats of dust mites. They are so tiny that it is impossible to see them with the naked eye. These ticks do not bite, but they are capable of causingDust mite allergy / Mayo Clinic allergies and provokeDust Mites / American Lung Association asthma attacks. While the pillows can be regularly dry-cleaned to remove dust and possible microscopic inhabitants, then with a mattress, such a procedure will be quite expensive.
In addition, over time, mattresses wear out: dents and bumps can appear on the surface. A sleeping place will no longer provide full support for the body, so it is difficult to sleep well on an old mattress. Askona upgrade guarantees hygiene and healthy sleep: with a subscription you can receive a completely new mattress every four years.
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Cover: Askona / Alena Ozerova / YRABOTA / Holyshyn Oleh / Ksenia Maksimova / Lifehacker