What is digital clothing and why people buy it
Miscellaneous / / November 26, 2021
In real life, you won't see digital outfits. And they are.
Olga Skazkina
What is digital clothing
This is computer graphics, it does not exist in reality. All things are created in a graphics editor, usually they are three-dimensional and animated. Digital clothing can be any wardrobe item: dresses, cardigans, shoes, sneakers, trousers, and so on.
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Publication from Carlings (@carlings_official)
Usually, things are immediately customized for a specific buyer, so first they take his photos or hold a new photo session. On this basis, a 3D avatar is being developed, on which everyone will try on. Further, the process differs little from the creation of real clothes. First, the idea of a costume is born, the designer makes sketches and sketches, and then translates the final version into three-dimensional format.
To put on such an outfit, you need to take a picture and overlay the finished 3D-model over the body. Without basic skills to work with
graphic editors can be tricky, which is why brand designers are often involved. In this case, it is enough to send them a photo in ordinary tight clothes.Digital clothing is also used for sewing real collections and presenting things in online stores.
Who can benefit from digital clothing
Bloggers and fashionistas looking for their own style.
The former have to showcase new looks almost every day to wow audiences, and digital things are perfect for that. They cost significantly less than real, custom designed clothing: usually their average price isPrices in the Russian digital fashion marketplace Replicant in the range from 1,000 to 3,000 rubles. And digital outfits do not clutter up the wardrobe and do not need to be put in a suitcase to take with you to travel.
In many ways, for the same reasons, digital clothing is also suitable for fashionistas: it is easier and cheaper to find a new image. In a virtual fitting room, you can wear clothes like Instagram masks. This helps to quickly determine the style and acquire a physical thing in which a person will be completely confident.
Why digital clothing is good
It has several major advantages.
Protects nature
The entire fashion industry is built on a linear system: produced - sold - thrown away. Few people think about the consequences for the environment, and only 1% of the materials that are usedReuse, Renew, Recycle: how 2020 was a turning point for green fashion / RBC in production, these are processed raw materials. Digital fashion answers exactly this problem.
No fabric, paper or water is wasted to develop digital clothing. Many things are generally available only in digital format, and the need to produce large-scale collections in order to accurately satisfy the needs of all buyers disappears. Digital clothing not only saves resources, but also avoids overproduction.
Doesn't limit creativity
Working in the digital space gives you the opportunity to be creative to the fullest. Fantasy is no longer limited by considerations savings, the laws of physics and the need to make things comfortable.
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Publication from Johanna Jaskowska (@johwska)
Artist Johanna Jaskowska in a $ 9,500 outfit
Gives young designers a chance
Digital clothing is a great opportunity to create a starter collection. It is much cheaper to design digital things than to sew real ones. If the final result is successful, budding designers will be able to attract the first investors and make a name for yourself.
Where to try and buy digital clothing
The corresponding stores and applications have already appeared.
Replicant
The first Russian digital fashion marketplace. On website you can find clothes from a variety of designers, for example, from Regina Turbina and Alexander Terekhov.
The buying process is very simple: after purchasing the outfit, you send a photo and within 48 hours you will receive an option with a new digital look.
Clometrica
Augmented reality mobile app. To try on a digital bow, all you have to do is upload a photo or point the camera at a person or a reflection in a mirror.
Serhii Komkov
Price: Free
Download
Price: Free
Texel Materia x Replicant
Telegram-botthat helps you evaluate digital outfits. When you upload a photo, the available clothing options will appear. They can be tried on.
By the way, the collection is updated daily, so it's always interesting to use the bot.
Artisant
One more marketplace digital clothing with its own chip. Here they sell not just digital outfits, but unique digital objects with a certificate confirming the right to own them.
Trying on the site is free. To do this, just register and upload your photo to your personal account - in two days the final result will appear in the "Virtual Fittings" tab.
Will digital fashion replace real
Not really, because we will always need clothes. But over time, real and virtual boundaries will begin to blur more and more. And, perhaps, in the future, many will have 5-10 physical things, and the remaining 1532 will be digital.
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Publication from Daniel Trabun 𓂀 (@danieltrbn)
Daniil Trabun, one of the first owners of digital clothing in Russia
Today a generation is growing up for whom virtual reality is an important part of life. Now children are changing masks on Instagram, and in the future they will also change clothes. Hopefully, this will lead to more conscious consumption: things that are needed only for photographs can definitely be digitized. And designers and fashion houses will start saving on production by creating online collections and online storefronts.
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