6 questions (and answers to them) about how psychology affects our nutrition
Miscellaneous / / November 17, 2021
Why We Seize Problems
Problems are stress, fatigue, pain and discomfort. In a difficult situation, we do not know what to do, what decision to make, we feel confused and unwilling to act.
Food is fun and safe from childhood. The thing is that in difficult situations, our body producesHow Stress Can Make You Eat More - Or Not At All / Cleveland Clinic cortisol, known as the stress hormone. The brain thinks it needs fuel to fight the stressful threat and forces us to empty the refrigerator or buy all the chocolates at the checkout. In addition, in a stressful situation, the body really spends moreJanice K Kiecolt-Glaser, Diane L Habash, Christopher P Fagundes, Rebecca Andridge, Juan Peng, William B Malarkey, Martha A Belury. Daily stressors, past depression, and metabolic responses to high-fat meals: a novel path to obesity / NCBI calories.
And often, through the desire to feed, people express love and acceptance. This is part of the culture in many countries - it is imperative to treat those who entered the house, set a festive table, meet for lunch, or at least for coffee with dessert. Therefore, food is often associated with comfort and joy. It gives a feeling of calmness, relaxation and serenity.
Why we buy yoghurts for a promotion
With promotions, marketers seek to increase interest in products - and they usually succeed. When buying a product at a discount, we see a good chance to save money and win from the store - getting products much cheaper than usual. But most people cannot remember how much the same yoghurt cost yesterday, or they are too lazy to determine the real cost of a product in a large package.
In fact, such bulk purchases are not always beneficial. For example, if you ate only two out of a package of four yoghurts for 200 rubles, and threw out two more due to the expired shelf life, the real cost of each glass for you is not 50, but 100 rubles. Plus the place that two more unpacked yoghurts took in the landfill.
Also, in supermarkets, we gain too much, because we strive to fill the void in the cart or basket. They are specially made roomy enough so that people buy more than they planned. For example, a supermarket chain in the United States doubled its basket size, and as a result of the sale have grown by 40%. But if you take a small basket instead of a huge cart, or put groceries in the eco-bag you came with, the trick will not work, and you will be able to manage your funds more deliberately.
In addition, we do moreAlison Jing Xu, Norbert Schwarz, and Robert S. Wyer Jr. Hunger promotes acquisition of nonfood objects / PNAS shopping when hungry - and we take not only excess food, but also inedible goods. And the narrow aisles at the ticket offices are practically do not give we have the opportunity to put out of the cart that we changed our minds to buy. It seems to us that there is nowhere to put unnecessary purchases and that other people in the queue will judge us. But in fact, there is nothing wrong with that.
Food is one of the main items of expenditure in the family budget. By issuing a card MTS CASHBACK, you will receive an increased cashback of 5% for the delivery of ready-made food, as well as for orders in cafes and restaurants.
Besides, MTS CASHBACK gives cashback up to 25% from service partners, 5% - for clothes and goods for children, and 1% - for other expenses. And with the MTS Premium subscription, you will get back 5% for purchases in the supermarket. With the accumulated points, you can pay for mobile communications for yourself and your loved ones, as well as exchange them for gadgets and accessories in MTS communication salons.
Learn more
Why do we sometimes force-eat
Often people from childhood are taught to eat everything that is on the plate, and sometimes they even punish them for "malnourished". Parents feel sorry for the effort and money spent, besides, many of them remember the times of scarcity and empty shelves in stores. As a result, children develop fear - and, growing up, they are afraid not to finish their meals, even if they are already full.
It also happens in a different way. For example, if a child's family was praised for having a good meal, he may overeat, because he subconsciously expects this praise in the future.
We also often think that we will get more pleasure from a huge portion. But experiments have shownPierre Chandon. The Reasons We Buy (and Eat) Too Much Food / Harvard Business Review that this is not at all the case. A person experiences maximum satisfaction from the first bite of a dish, and each next one brings less joy - this effect is called hedonistic adaptation. This means that large portions do not make us happier.
Why do we eat more in the company
In this case, we spend more time at the table, feel more comfortable and eat more. Research by psychologist John de Castro showedthat in the company people ate 40% more ice cream and 10% more pasta and meat than when they dined alone.
The scientist came to the conclusion that in the company our lunch lasts longer. During these extra minutes, we eat an extra portion. And the larger the company, the longer the meal usually lasts, therefore the size of the food eaten increases proportionally.
But when scientists in experiments limited the time for lunch, it turned out that the presence and size of the company did not affect the portion sizes. This means that if you set aside a certain period of time for eating, then even in the company you will not overeat.
Why we love sweets
Sweets most often containSze-Yen Tan, Robin M. Tucker. Sweet Taste as a Predictor of Dietary Intake: A Systematic Review / Nutrients. 2019 a lot of fast carbohydrates. They are able to satisfy hunger in a few minutes and raiseMinati Singh. Mood, food, and obesity / Frontiers in psychology mood by stimulating the production of serotonin - the hormone of happiness. And the more we need serotonin, the more we are drawn to sweets.
But fast carbohydrates have a short-term effect, and half an hour after the next cake or candy we want more. Gradually, we get used to the connection between chocolates and good mood. A constant need is formed, and the amount of sweets in life can gradually increase.
Why are we uncomfortable living with an empty refrigerator?
Not eating at home seems like a potentially dangerous situation. Yes, today we can order almost any product or ready-made dish with delivery. But the total shortage - not only in the 90s, but also at the time of the appearance of the first people - has left its mark on entire generations, so empty shelves can cause, if not fear, then discomfort.
Our body produces ghrelin. It is a hunger hormone that resemblesM D Klok, S Jakobsdottir, M L Drent. The role of leptin and ghrelin in the regulation of food intake and body weight in humans: a review / Department of Endocrinology, VU University Medical Center, Amsterdam, the Netherlands us about what you need to eat regularly. Initially, ghrelin forced people to eat as soon as possible - after all, days or weeks could pass before the capture of a new mammoth. Most people on the planet now have constant access to sufficient food. But still, a glance at an empty refrigerator shelf can cause a strong feeling of hunger and a desire to urgently go to the supermarket.
Thoughtlessly filling the refrigerator with food is not worth it. It is better to approach the process consciously and buy only what you really need or really want. With card MTS CASHBACK it can be done profitably - it is released free of charge.
MTS Bank Is a modern and technologically advanced bank that values its clients. Therefore, if you spend from 8 thousand rubles a month or store more than 30 thousand rubles on the card, then you will not have to pay for the service either. In addition, the balance on the card is charged up to 6.25% per annum, you can withdraw cash for free at any ATM, as well as make transfers by phone number without commission.
Order MTS CASHBACK card
PJSC "MTS-Bank". License of the Bank of Russia No. 2268 dated December 17, 2014
Cover: Dmitry_Tsvetkov / Guzel Studio / Yeti studio / Shutterstock / Taden1 / imagesetc / Depositphotos / gerain0812 / Freepik / Olya Revenkova / Lifehacker