Surprise, make laugh or try on a new look: what new avatars and AR masks are capable of in the Viber messenger

Augmented reality masks

Augmented reality is when digital objects fit into the world we are used to. The smartphone takes pictures of everything around through the camera, and the application overlays the necessary images on the video. And so that all this is perceived as a whole, the program monitors the objects in the frame and accordingly changes the position of the drawn pictures.

AR filters and masks in Viber are based on this principle. They marked a new stage in the evolution of visual communication. Remember how we exchanged text emoticons made of dots and brackets, and later switched to emojis, gifs and memes?

AR filters and masks in Viber are powered by technology from Snap Inc., the world leader in AR masks and the developer of the Snapchat app. They allow you to create photos and videos with augmented reality effect, send them to friends and family directly in the Viber messenger or save them to mobile devices.

Everything happens like this: the application determines the position of your eyes, nose and mouth, and then imposes a 3D digital image (AR-mask) on your face. When you turn your head, speak, or raise your eyebrows, the mask moves with you to make the rendering look as realistic as possible.

Several dozen filters and masks are already available in the new versions of the messenger for Android and iOS, and by the end of the year the developers promise to add hundreds more options.

Special AR-masks will appear for the holidays. They will help create a festive mood and share the joy with friends and family. And especially for users from Russia, masks with elements of national costumes were added to Viber.

Look at AR masks in Viber

Avatar masks

A mask that completely covers your face will help you feel in an unusual role. With its help, it will be easy to surprise or make the interlocutor laugh.

Of course, friends and acquaintances will most likely immediately understand who is hiding behind the AR-mask. But when they see in front of them a funny fox, a predatory tiger, a cartoon character or a man in a cap with a propeller, the conversation will definitely become more fun.

Filter masks

You don't have to go to a beauty salon to try on a new look - with special makeup, hairstyle or jewelry. Beauty filters in Viber can replace the stylist.

With this function, you can appear in front of your interlocutors in an unexpected role. For example, walking around with a mohawk, albeit a virtual one, or getting a tattoo on your cheek.

Atmosphere masks

Special AR-masks in Viber will help you travel into space and feel like an astronaut or descend into the depths of the ocean and observe the local inhabitants. Communication will become more atmospheric and will help to cheer you up and your interlocutors.

Branded masks

WWF, FC Barcelona and WHO have already created their AR masks in Viber. Messenger partners, brands and media will also be able to replenish the library of masks with exclusive content. This format helps support important initiatives or grab the attention of users.

With branded masks, it is more interesting to communicate with other fans or like-minded people. For example, you can try on the uniform of your favorite club - albeit virtually.

And companies will also be able to use masks and filters to run contests. This will charge you with bright emotions, will motivate you to participate and win.

Try on a cool mask

Customized Bitmoji Avatars

Bitmoji - new virtual avatars for Viber. They take on physical features and help express emotions in chat. As a result, interlocutors, for example, will find it easier to understand that you like their idea - or, conversely, that you are not ready to make a decision right away.

Bitmoji also makes it easier to recognize members in group chats. Finally, you can add your digital avatar to a photo or video and share it with your friends on Viber or social networks.

So AR masks and digital avatars made Viber even cooler. You can evaluate the new functions of the messenger right now - it's free!

Try masks on Viber

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