What is sharing and how to save on shared consumption
Miscellaneous / / November 11, 2021
Millennials have reinvented rentals and club-pay, but that only makes everyone better off.
What is sharing
Sharing in its broadest sense is the sharing, collective use and consumption of various things and services. The name comes from the English share - "to share". There are different definitionsConsolidated, systemic conceptualization, and definition of the “sharing economy” / Journal of the Association for Information Science and Technology this concept. Most often, this is a sequential lease, that is, the sharing of something that does not belong to any of the clients. Many consider the IT component to be a prerequisite when organizing rental. But without technology and with the participation of the owner, this is also sharing.
This phenomenon, obviously, is far from new. For example, apartment buildings, widespread in Russia before the revolution, or communal apartments are a good example of sharing. However, now it has received a second wind. Sharing is the trend of the 21st century. Recently, the term "sharing economy" even appeared: according to some sources, it was used for the first time
Remix: Making Art and Commerce Thrive in a Hybrid Economy / Bloomsbury Academic Lawrence Lessig, Harvard Law School Professor in 2008. It is a business model and a kind of culture where people exchange assets that they do not use, including through technology.What are the types of sharing
Here are the most popular ones.
Flat sharing and coliving
Both of these terms mean about the same thing, the only difference is in the nuances. Flat-sharing (from the English flat - "apartment") means simply joint rent of housing. For example, a young professional cannot afford to rent an apartment. Therefore, he unites with someone, and together they choose a kopeck piece - one room for each. It costs less than paying everyone for a one-room apartment.
Coliving - literally "cohabitation" from English means that the apartment is rented together not only out of savings. It's a kind of hobby party. Residents can hold joint events, work on common projects, and so on. They are closer to the family than to the neighbors.
Car sharing
It is short term Car rent. The user logs into the application, gets into the car closest to him, owned by some company, and goes where he needs to go. There he leaves the transport, ends the trip in the service and goes about his business. Then someone else can use the car.
Kicksharing and bike sharing
The rental of scooters and bicycles is organized according to a similar scheme. True, often you can't throw them where you have to, you need to get to the nearest parking lot.
Equipment and tools rental
There is equipment that you don't need every day, but sometimes it can come in handy. For example, this is a jackhammer or concrete mixer. In this case, purchasing them is expensive and unreasonable. And to rent it is quite rational.
Rent of outfits
Buying evening dresses and tuxedos before was not the most rational action. They are rarely needed, and the rest of the time they just take up space. And if a man's suit can still be worn several times, then a woman's dress is usually brighter, and therefore memorable. Not everyone dares to go out in the same two times in a row. Especially now, when the outfit remains not only in the memory of the audience, but also in Instagram.
But if you rent an evening dress or a tuxedo, all problems disappear by themselves.
Swap parties and used items sale
This point is more about ownership than lease, but has a lot to do with sharing. Swap parties are events where people exchange clothes, shoes, whatever they no longer need, but can please someone else.
The sale of used items means that the owner returns a part of the costs to himself and transfers the goods to the next user instead of throwing it away.
Libraries and bookcrossing
Public libraries are still in operation, and they even have new books and magazines that can be read for free. Moreover, to do this, sometimes you don't even need to go anywhere. You can take a work in the library and through the Internet.
Bookcrossing means that the person who has read the book passes it to the next, and that one to the next. And the publication does not settle like ballast on bookshelves, but continues to delight new owners.
Media services
Subscribe to an online cinema - literally get the opportunity to rent movies and TV series. You no longer need to buy discs or download files to your computer.
Why sharing is gaining popularity
That sharing has become a trend is borne out by the numbers. For example, kicksharing points opened in 2021400 thousand scooters and 50 million users. What will happen to kicksharing in 3 years / Trushering in 30 new cities, and in the country as a whole, there are 70–80 more scooters in such services.
And there are several reasons for this.
Convenience
Owning something is also a responsibility. And you don't always want to take it on yourself.
For example, having your own car means washing it, repairing it, paying transport tax, take care not to be hijacked. You can't leave it anywhere - you have to get to the garage. A car from carsharing only cares about you from the second you got into it until the moment you finish the trip.
Changing consumer patterns
The fact of ownership is no longer so important. Previously, expensive goods were valuable not only in and of themselves, but also gave status, showed that you can afford something.
It’s not that important now. It happens that a person has money for several cars, but he still uses car sharing. So he allows himself something more important: not pay attention to what others think about his status, and choose his own needs.
Simplicity
Sharing services are widespread and use technology with might and main. To try them, the phone is usually enough.
Environmental friendliness
Sharing allows fewer products to be used together than if everyone bought their own. He assumes that the unnecessary thing is not sent to the trash, but to the next owner. Overproduction crisis it will not stop instantly, but it is quite capable of forming a new, more careful approach to consumption.
Community membership
Sharing involves interacting with others - directly or indirectly. Already leaving, for example, a book on the bookcrossing shelf, one way or another you think who will get it, whether you will like it. This forms a kind of connection between people. When consumed together, they communicate more in one way or another: they comment on posts in the social networks of car sharing, they are found in the library, and so on.
Saving
Renting is cheaper than buying (or paying the full price, as in the case of a shared residence). When sharing, you do not pay for a product or service entirely, but only for a part of it. For example, if a person lives in a city with well-developed public transport and needs a car to occasionally travel on business, renting a car will be more profitable than owning one.
How to save with sharing
Find out what types of sharing are available in your city
You will surely discover a lot of new things if you ask a question. Perhaps there are clandestine swap parties every Friday, where it's easy to get hold of unique items and give away yours. Or you can join together to rent a garage for the winter and store your bikes there. This is the case when knowledge is power.
Letting go of things you don't need
They can be exchanged or sold - at your discretion. In every house there are deposits of something that is no longer used. For you it is rubbish, for someone it is a treasure. You will get money in return or another, already useful thing - sounds good.
Do not be afraid of used things
Many are wary of products that have already been used by someone. This can still be justified when it comes to clothing or shoes. Although even in the store they have been tried on so many times before you that the novelty is questionable. But there are quite a few things that practically do not touch the body. If you first search for them on free classified sites, you can save a lot.
Talk about sharing
The more people know about sharing, the more options for sharing. After all, you will have like-minded people with whom you can share.
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- What you need to know about joint purchases
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