Why do we need a professional email-marketing services

Many believe that e-mail is outdated and discredited it spam as a marketing tool. In the promotion of products and services, some companies are betting on SEO and SMM. But in practice, the distribution is still the easiest and most effective way to interact with customers. In this article, we'll show you how to make email-marketing your competitive advantage with professional mailings platform.

By data WolfgangJaegel.com, more than 3.2 billion electronic boxes in the world, with 91% of users check them daily. In the West, most companies regularly make mailing as each spent on email-marketing dollar returns to a 44-fold amount.

Experts predict that by 2017 the audience of recipients mailings will increase to 2.7 billion.

More and more domestic companies are listening to these statistics and use the mailings to keep customers and increase profits. At the same time the most successful of them enjoy professional email-marketing services.

This is for a number of objective reasons.

They take the hard work themselves

A successful email-marketing is not possible without the intelligence and personalization. Legendary Joe Sugarman, the guru of direct meylovskogo text, said that the letter should be information which is important for specific client. Template letters will not work. Only by studying the user and personalize email-messages, it is possible to break through the digital noise.

Professional email-marketing services collect data about customers (who they are, where they live, what are addicted to), as well as percentage of open letters, click on a link in them and about the behavior of users on the site through Google Analytics. All this is in the form of visual graphs and reports. Imagine how much time will be spent on analysis and segmentation of users of a conventional manager, especially if the mail database is constantly updated.

Based on the analytical data can accurately determine the purpose of future marketing campaigns: the involvement of the first purchase, the resumption of demand, retention of regular customers, and so on.

Professional platform, with its arsenal of dozens of effective cases, provide services to trigger marketing. All you need to do - to select a template, based on campaign objectives.

Speaking of templates. To create an email-mailing usually involve at least two specialists - a copywriter and designer. Professional services tend to have an online editor with which you can make beautiful writing alone for a couple of clicks. The system corrects typos in email-addresses and checks to see if they work.

Another troublesome problem that is solved by email-marketing services, - communication with providers and solution to the problems with black and white lists. Add to this email-clock support and a support on the phone during business hours, and you will finally see just how ready solutions sometimes effective.

They allow you to save

Professional Services Marketing email-saving labor, time and monetary resources.

Imagine that once a week you need to send, for example, 10 thousand letters. Which e-mail client to handle this? The answer is - no. What the employee agrees to handle the database, to make writing and send them to the program with the awkward interface? No. Therefore, growing companies have to develop or buy software to work with mailing lists. (Both are quite expensive).

Professional email-marketing services are cheaper. After all, there are different tariff plans, depending on the volume of mail database and solve business problems. In addition, up to a certain number of letters can be sent free of charge.

This provides high speed sending - up to 300 letters per minute.

Professional platform significantly facilitate the work of email-marketers. They are provided with a system with refined functionality and an intuitive interface that is configured logic of interaction with customers and ready to mail design.

Which service to choose

Email-Marketing allows to deduce the interaction with customers and sales to a new level. It is no coincidence in the market appears more and more services, dealing with e-mail newsletters on a professional basis. Which one to choose?

The obvious answer is the one that will do all the hard work and save your money.

Pechkin-mail.ru- professional service email-marketing with a wide range of services. With it you can not only create a beautiful personalized newsletter and maintain your address database, but also receive relevant statistics and advice on marketing strategy.

In the next article we will tell you about the main chips Pechkin-mail.ru - A / B-testing module "DoktorSpam" avtorassylki and much more.

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