All Apple fans are accustomed to technology, that before each presentation, the company sends an invitation to journalists with an intriguing image, in which a greater or lesser extent encrypted that will be presented at the event.
Widespread received such invitations only from 2005, when Apple began sending them an email. After that, they began to actively scatter throughout the network, and to divination that the "apple" of the company put forth in the next invitation, joined by her fans from around the world.
We offer you the first part of the collection of the most famous and interesting invitation mysteries.
September 2005 - the first iPod nano
Invitation, it would seem, simply indicate on your iPod, illustrating the slogan of the first players from Apple "1000 songs in your pocket." Indeed, except for Motorola ROKR, which is contrary to the image and was the main star of the event was introduced iPod nano, suddenly replaced the iPod mini. But the "trick" of the image was in fact a novelty that Steve Jobs took it out of pocket for coins, depicted on the invitation.
October 2005 - iPod classic 5th generation
It took less than six months with the advent of the iPod 4th Generation with color display and less than a month from the previous presentation, which showed his a special edition dedicated to Harry Potter and the novice iPod nano, and Apple has promised to show something else, decorating invitations theater scenes. In this case, it was a side street theater, because the company introduced the iPod 5th generation with great screen and the ability to play video, and announced the start of sales of iTunes TV shows and music clips.
September 2006 - movies in iTunes and iTV (Apple TV)
Hollywood spotlights, highlighting the Apple logo on this invitation symbolized the emergence of the iTunes Store movies, update iPod 5th generation (improved Battery allows for longer play video), as well as a new device "apple" of the company - a TV iTV set-top box, to start selling Apple renamed TV.
Macworld 2007 - the first iPhone
Invitation to the Macworld 2007 did not have any obvious hints, but his whole appearance and signature just shouted that at this conference and exhibition Apple will introduce something very serious and dramatically new. This "something" was the first "apple" smartphone - iPhone and its operating system iPhone OS. The company also announced the name change from Apple Computer, Inc. on the Apple, Inc., to emphasize their focus primarily on user experience, not the technology behind it.
September 2007 - the first iPod touch
After the appearance of the first iPhone Apple has made a new step in the line of their player development. They became the first version of the iPod touch, and at the invitation has been portrayed his musical albums reflection mode called Cover Flow. Also at the event, the iTunes Music Store was presented as an annex.
Macworld 2008 - the first MacBook Air
The image on the invitation did not give absolutely no hint of what will be discussed on the Apple presentation, only the signature - «There's something in the air» ( «Something It is in the air ") - a play on words sent out to the representation of the first MacBook Air, but it really was easy to guess only after the event itself, but not earlier.
WWDC 2008 - iPhone 3G and the App Store
Just two bridge "Golden Gate" on the invitation at WWDC 2008 symbolized the emergence of a second track at software developers for Apple devices - at the conference along with the iPhone 3G was introduced App Store, which gave the official the opportunity to create applications for iOS.
September 2008 - iPod touch 2nd generation, iPod nano 4th generation, headphones
Despite the fact that the image on the invitation was directly related to the iPod classic, this player was not so a lot of attention: iPod classic 6th generation in two versions (80 and 120 GB) has been replaced by a model with a 120 GB memory. More serious update received 2 other models of players - at the presentation were presented to iPod touch 2nd generation iPod nano 4th generation, and iTunes 8 Genius feature, and new in-ear headphones.
October 2008 - the first MacBook with Unibody-housing
Invitation to point directly to the new laptops, and it is quite impossible to assume that we are talking about the first MacBook Unibody-with housing which are machined from a single piece of aluminum. It was also presented a 24-inch LED Cinema Display.
WWDC 2009 - iPhone 3GS
One of the most straight invitations, completely devoid of any intrigue. Trying to hide the new iPhone 3GS right under the noses of the participants of the conference is a failure, and the text is simply urged developers to create applications for the new smartphone.
September 2009 - iPod touch 3rd generation
The invitation clearly indicate the company's players are not focusing on any one of them. At the presentation it was found that renovation touched all their models. The highlight of the program was the iPod touch 3rd generation, received the stuffing and OSes, similar to iPhone 4S. Second, and at the moment it was last updated iPod classic, which again increased the memory from 120 to 160 GB. Also presented was iPod nano 5th generation, and iPod Shuffle 3rd Generation 3 got new colors and a 4-gigabyte one of stainless steel and with the models 2 GB memory. Also presented was the ninth version of iTunes.
To be continued.
Based on materials Verge, CNet, Technologizer and etc.