Five kinds of users and purchasers

You create a new product? Do you think anyone will be interested in your site or project? Let me remind you about the five types of users and talk about why you should focus on one of them.

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An old anecdote says that all people are divided into two categories: those who divide people into two categories, and on all the others. This is partly true - in order to properly position the your product or your service on the web, you need to understand what are the main types of users are.

There are five:

innovators

Innovators are actively chasing all the novelties, buy new gadgets ( "it's time to update the old"), registered at all possible services. These people have a passion for everything new, usually they have the money and want to buy your product. The problem is that they will never become your faithful followers. And innovators minority.

early followers

Early adherents - a calm and a little more sensible version of innovators. They are also the first to stand up for what's new, but they are not interested in innovation as such, but their actual capabilities and functions. Everyone knows that the first camera to buy expensive professional fotokorespondenty steep, sometimes overpaying for their twice - they just really important new features of these cameras.

early majority

This is one of the largest user groups. They believe the new service and new technology, however, varies by reading reviews and the early adopters and innovators. Previously, most are going to pay and get paid, that's just a little bit more wait (who knows what).

Late majority

Later, the majority - it's mainstream. They buy ready-made, well-established in the market of products and technologies. For them, the important concepts such as the "know", "bestseller" or "trendy", they are conducted in the phrase "the largest in the XXX service ...". Later, most of poorly versed in technology, it is simply not interested in them. This is the largest group of users.

laggards

Lagging users buy technology, literally without even knowing it exists. Their choice is determined by a bunch of different factors that can be reduced by one znamental "accident".

The specifics of these user groups is that you have to focus on one of them - they are so different interests and needs. As they say, better to get a larger share of a smaller pie, than a small piece of the big.

Incidentally, in BigIdeas regularly there are other interesting posts on business psychology. Come on!