QR code menus collect user data

One of the ways to protect visitors to cafes and restaurants during the pandemic is the widespread adoption of digital menus. As a rule, it is enough to point the smartphone camera at the QR code to open the list of dishes - it is quick, convenient and saves establishments from the need to constantly disinfect physical menus. At the same time, the workload on the waiters is reduced.

However, new research shows New York Times (which quotes Gizmodo), such QR codes can track user actions. The journalists spoke with representatives of two companies: Mr. Yum, which supplies digital menus with the ability to track orders, as well as Cheqout - a system for ordering and paying for food directly from smartphone.

They clarified that their developments can collect and transmit data such as the composition of the order, the time of the visit, phone number or email address, as well as the number of visits to the establishment and even the payment information. In theory, data on recurring orders can help make the menu more interactive and advise a person on their favorite foods.

Of course, both companies claim that they do not share the collected data with third parties. However, if you are concerned about your privacy, it makes sense to ask for a paper menu the next time you visit a restaurant.