When I talked about the seven-useful apps for iOS motoristsThen noticed that one of the applications of the study of traffic rules has more than 2000 of the same type of five-star reviews from users "orvg", "dvrnv", "aah" and others. Obviously, the publisher bought reviews. Why did he do it?
At firstCompetition. For example, a niche SDA jammed ticket to failure of the same type applications. Buying reviews helps beat the competition and climb in the rankings. No one knows how the algorithm for ranking Apple, but empirically failed to prove that a large number of 5-star reviews really deduce the application of the top. Application has a lot of good feedback, need less installs to climb up the rankings.
SecondlyBuying reviews solve tactical problems. For example, the negative reviews "obscure" positive so that the total mass of "one" and "two" are not visible among the "fives" and "fours".
ThirdlyPositive feedback to motivate the user to buy the app. Here psychological trick works - if a lot of good reviews, then the application is worthwhile.
How to distinguish purchased reviews
- Purchased reviews are dated, usually one day. The rise in the top is only possible if the mass downloading (purchase) applications, hence the same date in all reviews.
- Review a perfectly correct grammatically, either deliberately prostetsky.
- The caption to the withdrawal - a set of letters instead of a name or nickname.
- Review consists of a single word: "norms", "cool", "super", "nichosi" and so on.
honest ways
Honest ways of working with reviews in the App Store are labor-intensive and creative thinking. After all, the screen order Rate This App has all tired. Therefore, publishers and developers have resorted to various tricks. For example, Aviasales when the screen display Rate This App allows the user to keep only the 4- or 5-star ratings. If the user selects a lower estimate, the application throws it to send emails to tech support.
Ideal scheme of the reviews suggested Meduza. In the diagram, you can see how Meduza guides the user through the screens Rate This App in the dialogue. Everything is arranged so that the most dissatisfied users will write a letter, but rather - Rate the App Store.
As the Meduza in his blog on MediumThe result of the introduction of this scheme were amazing. The app collected a week reviews more than in the previous six months.
Summary
Consider the expectations of users, put yourself in their place. For no matter how "innovative" methods of motivation nor resorted publishers and developers, the surest way to obtain five-star reviews - great app.