Apple collects user data for advertising
Miscellaneous / / April 28, 2021
However, it is difficult to talk about a breach of trust.
According to the new report Wall Street Journal, ad campaigners talk about the unexpected benefit of buying ad space directly from Apple. The corporation is ready to provide reports on the effectiveness of campaigns, even if users have chosen disable ad tracking in iOS 14.5.
For example, when purchasing ad space on the App Store, developers can get basic information about user behavior. In particular, they can find out what type of ad the user saw and what keywords they entered into the search bar.
It is worth noting that the maximum that developers can do on the basis of the data obtained is to try to find out the ratio of male and female audiences, "guessing" on the names of Apple ID accounts. The developers do not receive the advertising identifier, so they will not be able to find out any additional information about you.
At the same time, when buying advertising on iOS through intermediaries, the customer will be able to view performance statistics only after three days, and even less information is available to them. In addition, basic targeting techniques can be used when purchasing ads through Apple Search Ads. - for example, show ads for the application A only to those users who have the application installed B.
The Wall Street Journal also reports that in the future Apple plans to expand its advertising system and start selling ads in the News and Stock applications.
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