How to promote a blog on Telegram and get feedback?

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Yulia Zagitova

Media researcher, author of the Telegram channel Breaking trends.

For the past four years I have been running a Telegram channel about Breaking trends media trends. Therefore, the answer to this question will be based on my experience.

How to promote a Telegram channel in 2020

1. Use targeted ads

How it works? You drive traffic from Instagram and Facebook to Telegram. Advertising is configured from your Facebook account. To do this, you need to create a page, prepare creatives (pictures with a call to subscribe to the channel), set up information about the audience (gender, age, interests, places). Authors usually use the services of targeting experts. The cost is different: from 7,000 rubles for setting up advertising, plus you need a budget for promotion.

Underwater rocks:

• The subscriber price depends on the topic of the channel.
• Targeted advertising is considered an expensive tool.
• Not all Instagram and Facebook users are on Telegram, so they won't be able to follow you.

2. Buy advertising on Telegram channels and use mutual PR

Analytics is important in this tool. Take your time and see channel statistics in Telemetr and Tgstat.ru. If you see that the channel is live, it is quoted by other channels, it is growing and it does not have large-scale unsubscriptions, then you can work with it.

Mutual PR is usually done by channels with similar topics and audience. To do this, write to the author of the channel and offer to exchange recommendations.

Underwater rocks:

• Many Telegram channels increase subscribers and views. You can buy ads there, but no one will come to you, because there are only dead souls in the channel.

3. Connect image tools

The channel can be promoted for free, but for this you need to be an expert in your niche. For example, you can offer your media experience and try to write an expert column on how the channel has developed.

Another option is to collaborate with other channels. Create an initiative group and do research in the messenger on your topic. This will bring you publicity and increase your followers.

And, of course, participate in the forums: this has a good effect on the promotion of the channel. Every year I speak at 50 venues with my own lectures. Usually, after that, listeners subscribe to my blogs in social networks and messengers.

How to get feedback

Telegram added channel integration with chats on May 31, 2020. This means that the channel administrator can link it to the chat for discussion. The user will see the post, and under it there will be a "Discuss" button - after clicking, he will be taken to the chat for subscribers.

How to create such a bundle? First, you need to create an open chat and design it. After that, specify the group in the channel settings in the "Discussion" item. The link is configured - now the texts will be duplicated in the chat. And subscribers will give feedback and discuss posts.