5 tips for successful Instagram live streaming
His Work / / January 07, 2021
Ksenia Kotvits
Founder PR agencies Media Loves You.
Why broadcast live
To attract new customers
Among your subscribers there will definitely be a person who needs exactly what you are doing. He will see you as an expert and think it would be nice to contact you. Live online communication is much more convincing than any content in Posts and Stories.
To show your expertise
If you speak publicly with topics from your professional field, then you increase your level of trust in the eyes of your subscribers. Live collaborations with other professionals in your industry impact your audience even more. This means that your expertise is recognized by other professionals in the market.
To improve your chances of appearing on TV
It's easier for a charismatic and active speaker to be on TV - editors and producers of TV programs often turn to social networks for content. Why would a speaker be on television? The fact is that the Russian audience still has a strong conviction: if a person is shown on a federal channel, then he can be trusted.
To get free promotion
Live broadcasts do not involve additional costs. No advertising costs and marketing - you just have to come up with a theme, announce the broadcast to subscribers and broadcast.
How to successfully broadcast live on Instagram
1. Get ready to perform
- Pay attention to the background behind you: let it be a bookcase or a plain wall.
- Use a phone with a good camera, fix it with a tripod or any other support. Avoid unnecessary noise.
- Make sure in advance that you will be perfectly visible and audible. A stable internet connection, sufficient phone memory and an updated version of the application will ensure uninterrupted broadcasting.
- Write a timing plan for the talk, in which you note all the key points that you plan to cover.
- Be sure to introduce yourself to the audience and identify the topic - among the audience there may be those who do not know you well or are seeing you for the first time. And this is especially true when you are co-broadcasting with another speaker.
- Secure the broadcast topic. To do this, write it in the comments, hold down the text and select "Attach comment".
- Track your time. The recommended broadcast time is no more than 40 minutes. If you notice that the number of viewers is decreasing, then you can end the broadcast earlier than planned.
2. Conduct joint broadcasts
Co-stream with others speakersby choosing topics that are common to you. This format of communication with subscribers has appeared recently, but quickly became popular, because collaborations allow speakers to introduce themselves to another audience. Convenient format of joint broadcast - “question - answer” or interview. When passing a word to another participant, vocalize it so that it does not turn out that you are speaking at the same time.
Another option is to broadcast with the viewer, inviting an active subscriber to participate, who likes and comments a lot. Invite him to share his opinion on the topic of the broadcast, or ask him to share his experience with your product.
3. Announce broadcast
Tell your subscribers about the broadcast in advance: publish a separate post or announce the broadcast in Stories. Do not forget to choose the optimal time for the broadcast - for this, look at your account statistics and find out when your subscribers are most active. As a rule, a good time is in the evening on weekdays.
Be sure to organize a promotion for your audience - offer a promo code for your store or a discount on your services, having said this in advance. On the air, you can announce a new product or service before the information appears on the official website.
You can add a countdown timer to Stories and invite your audience to subscribe to it - subscribers will receive a notification when the broadcast starts. Also, for additional attraction of the public, you can launch targeted advertising for a post with an airtime announcement.
4. Get feedback
One of the main advantages of live broadcasts is the ability to ask the speaker questions in online mode. If you do not have very many viewers, then answer all the questions that arise. If the broadcast is watched by hundreds or thousands of people, then choose among the questions the most relevant and useful to many.
To invite the audience to a discussion, you can pre-place a sticker with a question in Stories by writing: “About tell on the air? "," What is interesting to know? " During the broadcast, do not forget to answer the most interesting comments. And ask the audience questions yourself or ask them to express their opinion. In order not to be distracted by the negative, activate the "Throw off offensive comments" filter in the settings.
Do not forget about the call to action at the end of the broadcast: offer to subscribe to your other pages in social networks, write to direct, follow the link or pick up the promotional code.
5. Grow your audience
If you want to attract the maximum number of participants to a particular broadcast, then the FOMO effect (eng. fear of missing out) - loss of profit syndrome. Tell that you will not save the broadcast, and then subscribers will not want to miss it, and you will get a lot of viewers in real time.
If you have plans to expand your reach in the long term, save the broadcast in Stories, add to IGTV, or publish it on YouTube and other video hosting sites.
It's important to know: the more often you go live, the more users Instagram shows you. For organic growth, it is advisable to broadcast at least once a week.
Live streaming on Instagram is a great promotion tool that allows you to stay in touch with your subscribers, create “live” content and delight the audience with feedback. Don't miss this opportunity.
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