5 tips for building the perfect team from scratch
His Work Avitonomika / / January 06, 2021
Prepare a list of required positions
Do not rush to immediately hire everyone in a row, from a HR specialist to an office manager. If you are just entering the market, you can limit yourself to a minimum set of employees: exactly as much as is necessary for the company to work and not go into the red. Identify key business areas that help keep your business afloat. Look for employees for these vacancies first, and the rest can be recruited as the company grows.
For example, you are about to open an online store. It is necessary to make a convenient and nice website, fill it with high-quality photos of goods with a clear and competent description, and also explain to the buyer what delivery and payment options are. Customers will still have questions, so you can't do without a contact phone number with a patient operator. It is ideal to strengthen communication with a chat on the site. To attract new customers, the store needs to be advertised - for example, using a page on social networks, so an experienced SMM specialist is also useful.
Research competitors' vacancies
And no, this is not espionage, but an absolutely normal practice. If you even have no idea where to start looking for employees, it is better to focus on the example of other companies in your industry.
Job analysis will help determine the approximate salary level in order to offer applicants a specific amount, rather than feed them with promises like "salary based on the interview." Even in other people's ads about the search for employees, you can peep the bonuses that are offered to candidates. Additional offers are not limited to voluntary insurance and gym fees. Bonuses may include discounts on your company's products, free lunches at the office, compensation for travel expenses, or even delivery by official transport.
Studying other people's vacancies will help to check if your requirements are adequate. Nobody forbids looking for a superman who will combine duties for 12 hours five days a week sales specialist, technical support employee and courier with a salary of up to 15,000 rubles, but it's still better to be closer to reality.
Help build your dream team Avito Work: There are sales managers, social media promoters, and designers. You can even find a business development consultant in case you do not have experience in managing a company, but you want to build your business according to all the rules.
To get more candidates to see your job, try different options for promoting your ad. For example, periodically raise it in the search: the publication date will change, as if you had just posted a vacancy. Another option is highlighting with color to make the ad more visible in the list. Finally, with the help of "VIP-placement" you can pin your ad in a special block for a week.
Create an engaging ad
“A young and dynamically developing company is looking for a competent and stress-resistant specialist to solve a wide range of problems” is an excellent start for a vacancy that no one will respond to. The labor market is called a market for a reason: in order for your proposal to be responded to, it must be clear and understandable, otherwise the applicant will pass by.
Here's a must-have for a good job:
- Job title. "Sales manager" and "copywriter" are too vague options. Specify what exactly your future employee will have to deal with. The requirements for a home appliance sales manager are different from those for a Korean cosmetics store salesperson. And a copywriter who wrote about parenting and education will find it difficult to switch to texts about reinforced concrete structures.
- Description of the tasks that the employee must solve. For a salesperson, this could be customer communication, invoicing, and payment control. The responsibilities of a technical support specialist include processing customer requests, advising on company services and placing orders. It is better to refrain from phrases like “fulfilling the instructions of the immediate supervisor”: how does an employee know what comes into his head?
- A short story about the company. There is no need to indulge in a lengthy description of the unique mission of your business, it is enough to tell how the company deals with how long it has been on the market and why it is worth choosing among dozens of competitors her. Perhaps you do not have a dress code in your office, there is a special room for relaxation, or once a week all employees break away from routine and devote the whole day to self-development and discussing interesting projects. If yes, then feel free to indicate all this in your ad.
- Approximate salary and bonuses. Respect job seekers. They are unlikely to be delighted if they take the time to interview, and the proposed salary is much lower than expected. Don't forget about the extra perks, whether it's corporate training, flexible hours, or a scooter in the office.
- Contact details. The business is not limited to the phone. Leave an email where you can drop your resume or test assignment, and share the company's pages on social networks. So the candidate will be able to figure out whether your company is right for him even before a personal meeting with you.
Think about what responsibilities to outsource
Collaborating with outside professionals is a good idea for a startup business. A qualified employee in the state will be expensive, so it is better to hire him as needed, and not pay for the fact that he just comes to the office every day and sits at the computer for 8 hours.
In the first paragraph, we advised to draw up a list of tasks for which in-house specialists are required. It's time to study it again and add to these tasks those that can be easily entrusted to outsourced employees.
So, it makes no sense for a novice online store to keep an accountant, delivery servicemen and a developer on staff. Reporting can be entrusted to a freelance accountant, product delivery responsibilities can be assigned to a courier service, and to create a website costs look for a team of developers and designers on the condition that they can be contacted in the future if the site appears Problems. It is better to find the contacts of a professional photographer, so that from time to time he can entrust him with photographing goods for the catalog.
Find employees remotely
This option is suitable when an employee is needed not from time to time, but for a permanent job, but you just cannot find a suitable specialist in your city. Remote posting gives a greater variety of options: there is a chance to find a master of his craft, and not to choose from the available resumes what at least somehow suits your requirements.
For a small company, telecommuting is a good way to save money when every penny counts. Instead of spending money on office rent, internet and free coffee and cookies, invest that money in paying top specialists. You can even assemble a team entirely from remote workers.
Don't worry that people who work outside the office will be difficult to manage. To keep track of how they are doing, you can use time trackers and corporate messengers, and set tasks through cloud services for project management. Finally, no one bothers you to sometimes arrange video conferences so that subordinates communicate live.
Avito Work - this is almost 2 million resumes of candidates from all over the country. Thanks to a convenient filter system, you can choose professionals with the necessary education and work experience. If at the start your company's budget is limited, search all over Russia and sort your resume by the desired salary: this way you can find a suitable specialist who agrees to work remotely.
Find employees