5 groundbreaking technologies that changed business

Robots: Helping HRs and Contact Center Employees

At least once in your life, you have probably communicated with a robot - for example, when you wrote a chat message on an online store page or called the bank's support service. Voice and chat bots help automate routine and solve common customer problems that take too long for employees to tinker with.

The online store bot can answer standard questions about delivery and payment terms and will show you how to place an order. The VkusVill trading network has a botBot from "VkusVill" as an interface for interaction with clients on Telegram, which displays your purchase history, helps you make a list of needed products and tells you if your favorite yogurt is in the nearest store. This solution seems to be in demand. So, 58% of millennials talked at least onceNearly 60 Percent of Millennials Have Used Chatbots with chatbots, and 67% of those surveyed said they are ready to shop using androids. The love for electronic assistants is easy to explain: the robot is always online (even on weekends or in the middle of the night), it can work with several customers at the same time and responds faster than a human.

Android can even replace a human resources specialist. Of course, the final decision on hiring a candidate for a job remains with people, but robots will help at the initial stage. selection: they will contact the applicants, find out if they fit the requirements of the company or not, and invite them to interview. Androids are indispensable where you need to quickly process large amounts of data - for example, in mass recruiting, when you need to study a hundred or two resumes and call applicants. It will take at least a couple of days for a person to make 100 calls, and the robot Vera, created by Russian specialists, will copeRobot recruiter Vera: artificial intelligence instead of HR with a task in half an hour.

Smart assistants: making shopping easier

Saying something is easier and faster than writing a text message or manually searching. Voice assistants help to find the right product by asking clarifying questions so that the buyer does not have to delve into the store's assortment for a long time. For example, on eBay using the "Google Assistant" you can clarifyHow brands are advancing in voice assistants and making life easier for their customerswhat item you are looking for, and the assistant will show you suitable options and give information about the cost of goods.

It would seem much cooler, but what can you say about the barista robot? Starbucks launchedVoice assistant Alexa has become a virtual waiter at Starbucks voice order service: it remembersHow brands are advancing in voice assistants and making life easier for their customerswhich drink the person most often prefers, offers to choose the type of payment and informs in which cafe it can be picked up. Papa John's voice assistant canDictation: Papa John's Network Launches Voice Orders order food at home: dictate the names of the dishes to him, specify the address and delivery time, and he sends this data to the nearest restaurant.

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Artificial intelligence: prepares customers with personalized offers

When you choose a sweater or cat food in the online store, all your actions are analyzed by artificial intelligence. He keeps track of where customers came to the store and what they are looking for, so that he can then offer them suitable products. If in a few days you receive a newsletter with a selection of pet products or sweaters, which are currently on sale, do not be surprised: this is a hello from artificial intelligence.

At the heart of smart recommendations is the study of purchasing behavior patterns. Simplified to the extreme, customers can be categorized according to their preferred products and brands, and then define each new visitor in one of these categories and show products that are most often bought by people with similar interests. And yes, this approach works (for example, Amazon bringsAlmost like humans: artificial intelligence in factories and fields up to 35% of sales).

The YOOX online store went further and launchedYoox launched its own clothing brand 8 by Yoox a line of clothing created using artificial intelligence. He analyzed consumer trends and preferences and identified the most popular models and color combinations. Designers use this data to create new collections 8 by YOOX.

Facial recognition: ensures customer safety and increases loyalty

Smile, you are being filmed! Video surveillance is nothing new to businesses, but it has been joined by the ability to recognize the face of every customer. This technology is actively usedHow facial recognition technology is helping businesses and intelligence agencies banks: the client must verify his identity not only with the correct password, but also through the verification procedure using the camera. She compares his photo with a database of fraudsters, thereby protecting bona fide clients from theft from their account.

With a snapshot, you can even sendOtkritie Bank launches money transfers by photography remittance. You do not need to specify the phone number: you just take a photo of the person to whom you want to throw money, and the face identification system looks for him among customers and shows the card number in the application.

Trade networks also use recognition. For example, Walmart has technology that allowsWalmart is developing a robot that identifies unhappy shoppers monitor the facial expressions of buyers. If someone unfortunate is found, the system will inform the store employees about it. This way you can improve the service even before the complaints come from visitors. At the same time, the system correlates emotions and purchases to find out how dissatisfaction affects shopping habits and average check.

Augmented reality: eliminates long shopping trips

Here it is, the dream of an introvert. Forget grueling mall runs and dressing room lines: you can shop from home using the app. However, with online shopping there is a risk that clothes or shoes will be out of size or will somehow fit differently. In this case, stores are developing virtual fitting rooms based on augmented reality. In the Lamoda app, you can check before buyingLamoda launches augmented reality sneaker fitting functionhow the new sneakers look on the foot. This is good for everyone: buyers do not need to issue a return if the shoes do not fit, and the seller reduces the number of refusals after real fitting.

The same can be done with furniture. For example, you bought a new sofa, but in shade it stands out from the general range of the room. You can tinker with the return, accept and endure, or even before buying, check whether the new item will fit into the interior. Such an applicationIKEA launches Place augmented reality furniture matching app for Android IKEA has it: with the help of a camera you scan a room, select the necessary furniture in the catalog and see how a new wardrobe or bed will look like live.

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