How to write a professional e-mail, to which the answer?

Every day, bloggers, marketers and freelance writers to communicate with their customers and subscribers by e-mail, but almost no one thinks how to do it correctly. The main task of a professional e-mail - receive a response from the recipient, but to someone you want to answer, you need to learn how to write e-mails. A few tips to help you get more response from the target audience.

№1 Tip: Avoid automatic greetings

The letter, which begins with the automatic greeting, do not want to read. It is impersonal, and it's annoying, or is at least not cause any interest. For example, if a user opens a letter and see there: "Dear blog user," "Dear Customer" and similar greetings, most likely you will not get an answer.

To motivate the recipient, it is best to call it by its name, or even to find out what treatment they prefer. For example, if you start the letter with "Dear Sergey," or "Good day, Mary", it will look more friendly and human.

Receiving e-mail with your name, a user feels that a letter sent to him, and not hundreds of these same users, which increases the chances to read and answer.

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Council №2: Do not rush headlong into writing

So, you're greeted by the recipient, but after that you should not just scribble the full text of the letter.

Always remember: every letter sent on your behalf - a contribution to the treasury of your reputation.

Before you dive into writing a letter, think about how best to introduce the reader. If you write a client for the first time, after the greeting you need to specify who you are, what you do and what you want from him. For example: "Hello, Sergey Nikolayevich. I - John, a professional writer and blogger in the company Blah, blah, blah, and I would like to offer you... "

If you write a client repeatedly, stop and scroll the last e-mail, which you sent him. Check if any of them important things that should be mentioned before writing new information. You will attract more attention if you build on what has already happened.

For example: "Hi, Mary. In the last newsletter we discussed the concept of world domination. Just today I finished work on his first book, which reveals some aspects of the reign of peace. "

Some authors begin their professional letters with personal items, such as: "Hello, how are you doing? Hopefully, with the business you have all the good things are going uphill, profits rise... "take care of business and client health leave his family.

Your subscribers and customers are not interested in knowing anything except answers to their questions and solutions to their problems.

Sovet№3: Create a "delicious» e-mail

So, after you are warmly greeted by the client, we introduce him or remembering something from the past correspondence, it is time for the most succulent piece of text - the very essence of the letter.

Your task - to make it short and clear, but not too "scanty". To do this, keenly aware that people have a lot less time than you think.

The internet users there is such a feature - they are trying to move as one and as soon as possible to read anotherAnd it should always be remembered when writing e-mail. But whatever it may be concise your letter, be wary of negligence and excessive conciseness, otherwise your text can get rough and clumsy.

If your letter is to be exhaustive, mention it in the beginning, so as not to shock the user. In any case, for a positive result you should offer the reader something really juicy, so he continued to read further.

And another thing: do not forget to add "please" and "thank you" - a letter with polite words and without them looks quite different.

Council №4: Add case studies and specifications

Studies and recommendations attract attention, credible and make the information more visible and letter - more interesting. No wonder they say "Better to see once ..." If you find a case study that fits within the meaning of, safely insert it into the e-mail. The user is required to finish reading your letter, to understand how they may benefit from the general picture.

Council №5: Finish polite

Many people end their e-mail just a point. It is fundamentally wrong, because the last words express the attitude of the reader, its value is for you. You are greeted - excellent, but we must not forget to say goodbye.

This is best done with the help of thanks - tell the reader "thank you" for what he had spent time, it is your e-mail. Do you still remember that his time is very valuable? Then tell him about it, and you can add a few polite words and wishes, "respect", "best wishes", etc.

Council №6: And still do not press "send"

You have done everything that is necessary, including the spectacular and friendly conclusion, but still too early to send your perfect e-mail, because, in spite of the efforts, it may not be so good. It is time to edit, format and correct.

Carefully check, in his letter:

1. Grammatical errors
2. The correct spelling of words
3. Proper division into paragraphs
4. Highlight important points
5. necessary links

Be sure to check whether a file is attached, which you promised to the reader. Of course, you can send files forgotten in the second letter, but it does not look very professional.

The result is a professional writing, for the most part depends on how effectively you have submitted your proposal, but if you follow these tips, your chances will increase response.