What annoys employers when hiring copywriters (and not only)
Tips / / December 19, 2019
Natalia Voskoboynikova, head WordFactory content studio, shared with readers Layfhakera things that annoy employers when hiring copywriters. If you really want to get the position (or any position at all), it would be useful to learn tips that will not let you get into a mess.
I get about 100 resumes per week. Looking at the biographies of some of the candidates, I want to think that these A4 megatalantlivye hiding in something people. And as you want them to look at everything from the outside and realized that we needed to improve or change to get a job of their dreams. Or critically assessed the situation and realized that designed for something else, and that something took place.
Natalia Voskoboynikova
Brevity - the easiest way to Cart
If you are not one of the copywriters, brand, resume still needed. This is the fastest way for an employer to find out all he important. Ask region in which you live, on what positions worked, the employer can. But why, when he pointed out that waiting for resume and hundreds of others have sent them?
multivectorness
It's cool, when we manage to hire SMM-guru, SEO-god, copywriter and sysadmin in one person. But I do not see authors who, combining all these jobs would have been good even one.
errors
Spelling and punctuation errors, typos, semantic and stylistic mistakes suggest that the cost of editing your work will be higher than that of competitors, who have sent more competent summary. A negligence in the design suggests that the same carelessness you make, subject to the terms, conditions and implementation of the TOR so on.
prices
You really save time for yourself and the employer, if you show an example of his work, saying its estimated cost. Or specify a "plug" inside and out.
Work examples
On the demand for them, so add them to your resume in advance - will be one step ahead of other candidates.
Write "copywriting" correctly
It's not about literacy. This is a separate item on the program.
The most difficult to remain calm when you read that a man "15 year old, great, good, quality experience of copyright." He really worked somewhere!
No aliases
No busichka 1983. No "Victor Hugo." You're not hiding from Interpol, is not it?
Photos of applicants extend the life of a recruiter and employer
Naked torso, barbed wire as a backdrop, "squatting on the region." If your plans do not just laugh, but also to get the job done, add quality a photo or not add it at all.
Copywriting is not quite journalism, never writing and poetry
Your poems may be moved by a recruiter but did not give him an idea whether you are suitable for this job. Author's prose is also far from being the perfect example.
Accept criticism adequately
Each author, perform the test, we will respond and show his work, tried and commented the editor. We had a few cases where the authors conclude tightened materiel and returned after a few months to have successfully passed the test. But there are those who even corrected "tsya / tsya" seem to be an attempt to kill them genius.
No, our phone can not be
I do not understand how it is interconnected, but usually pluck the phone to those candidates who can not create a resume and brush up on grammar.
Summary in English
It is very elegant, but what if I suddenly know of only one which was job?
BONUS: 7 pieces that increase your chances of success
- Specialization. The most valuable on the market of copywriting are the authors who write about SEO, IT, technicians. Therefore, if you have the relevant experience or education, please indicate this.
- a clear price tag. Next with reference to examples of works put down prices.
- Important facts briefly. In the cover letter or the resume indicate how many thousands of characters can write threads that are well versed in the day, word types, how many hours a day can work and so on.
- Top 5-10 work. Together with summary just send your employer the best or the most diverse texts that he appreciated what topics and tasks you on the shoulder.
- results. If you are applying for the position of content marketing or selling author of texts, collect portfolio and case studies to boast effectiveness of its products.
- Willingness to perform the test. If you are ready to write a test operation, immediately select it - so you speed up the process of interaction with the employer.
- Age. For a copywriter age plays no role. Former school - the best writer for his peers. Mature responsibility of the authors and open-minded - a godsend! If you are over 40, 50 or 100, but you are the right person for this job, no one will look at the year of birth. So you can not write about his age, and certainly not justified in the cover letter for the fact that you, as, for example, a pensioner, applying for a position.