How to make email-newsletter

But I talk to the audience or not?

The first mistaken idea that arises in the mind of an inexperienced entrepreneur, decided to develop the business on the web. Sort of like running a site with information posted on it enough. You may find that you can communicate through the site will get the opportunity to inform the audience everything they want, but it is not. Let's face it.

Let's say your site 100 people came. You are their "greeted" face. They looked around, something to read (if you, for example, a blog), made a purchase (if you have a web shop) and left. Everything. If they want, the "contact" with you - will drop to the site again. If not, then you've lost the audience, because for you your visitors are strangers. You can not contact them, they can. The one pager. Now imagine that these 100 people to leave you their email-addresses.

Email - is a direct analog phone number, contact, thanks to which you can apply to your visitors. Currently, two-way communication, like a phone. It remains only to get email.

How do I get email

The fundamental problem, the solution of which fought marketing guru. To answer the question, it is necessary to take the place of the site visitor. Just do not give email-addresses. Compulsion? Will not work. Cheating? Worse.

The only effective way to get the email - make sure that the person he wanted to give it to you.

• Stay up to date. In many cases, the user, if your site is relevant to his interests, he would not mind to subscribe to alerts about new developments on the site, whether the output of the new material, the appearance of a new product and so Further. The same function can be submitted under the sauce "it's more convenient."
• All the best. A good suggestion would be to send a selection of the best of what is happening on your site. The best articles, the best products.
• Exclusive. More aggressive, but very effective method, refer to the features of human psychology. Access to something is only available to subscribers. It could be anything: a unique "most useful" materials, contests, special conditions and functionality. Think about your list of proposals that could be classified as exclusive, and gave only the "elect."
• Discounts and promotions. This information is objectively beneficial to your audience. Who would want to miss a good offer? Part of the point intersects with the more abstract alarm function, but there is a motive for the visitor to finance, more concrete and attractive.

The above reasons for the email-address transmission is necessary to show to visitors in a simple and understandable form. Put on a static website and blocks pop-up subscription. Without cunning long texts. Clearly, clearly, accessible, understandable. The effect does not take long, and soon you will meet inspiring contacts database.

What to do with the email-addresses

Availability of email-addresses allows you to talk with your audience through mailing. Use this opportunity to properly because inept work with subscribers not only does not help, but also harm you.

Rules of good email-mailing

So, you turn to the audience. Appeal - a question. It should be beautiful and elegant, and therefore, your letters are required to bring each of its elements.

It is interesting at a glance

If the subject line is not interested in the recipient, to the content it already you reach. Subject should not repeat the past, but is required to arouse the curiosity original promise.

Address, I trust

Tell me what the name of the sender is less doubt: [email protected] or [email protected]? Your company name - is your name, and it must be in the sender's address. It should be recognized. That is why marketers focus on brand awareness.

Life is too short to read long letters

But the mobile era, when people look at your content with the smaller screens of smartphones, to the size requirements become even tougher. No more than 50 characters in the headline - a strict rule. Ideally, key phrases, appeals and abstracts must fit in 28-39 characters.

WITHOUT Kapslok

Excess upper case will not help you to interest the reader. Quite the contrary. It is necessary to take into account the specifics of perception. Caps may be interpreted as a creek. No one likes to shout at him.

I turn to you, my friend!

Personalization in circulation - is the strongest tool to increase loyalty and commitment of the message recipient. It seems as though the letter did not come from a soulless robot, and from a friend who knows your name. What attention! It brings an incredibly brings. Personalization in the offer - even more advanced tool that works on the basis of the history of visitor actions.

Letter-teaser

Email can not be considered in isolation from the overall business process. Letter - the first step in the chain, and therefore should strictly fulfill a purpose. For example, the transition to your website, store specific page. The contents of the letter recipient is obliged to supply to it due to the clearly formulated call-to-action (call to action). As a rule, it is eye-catching in the body element, like a button, and the text acts as a catalyst for the attraction clicking on it.

A / B-testing

You have decided to make some choices letters, because it is not sure which one would be most effective? No need to doubt. Using the right tool, you can send all versions of letters, distributing them so that, for example, 33% Recipient saw the first embodiment, 33% - 34% of the second and - third, then assess the effectiveness of each option.

Wizard always arrives on time

And in the context of email-distribution "on time" means the best time in terms of the response activity of recipients. There is no perfect moment, in which all people in the world all of a sudden want to read emails and click on links. Everything is very individual, and find the best days and times to help the simple practice and observing the subsequent activity.

Due to this not too drastic expedient you turn email-newsletter into an effective communication channel through which your website will get a loyal audience that is interested in your offer.

However, there is a problem, and you know it's good. How, for example, personalize the hundreds and thousands of letters? How you arrange the letter? Same with the A / B-tests and analytics in general. After all, not every entrepreneur already has its own website, and therefore a priority for it is worth searching for a simple and inexpensive way to get a beautiful high-quality "digital office" for his business.

With the site builder lives of small businesses and private entrepreneurs it has become much easier. You do not need to go to the programmers and designers. You do not need a system administrator to support the server. It suffices to choose Free Website TemplatesThat does not require specific skills to configure, and independently modify it to fit your needs.

We can only add to the site application for email-mailing. Minutes to install, a few clicks to create beautiful letters, a convenient choice of recipients, and your newsletter is ready for shipment.

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