How to write the content for the site
Tips / / December 19, 2019
Content for the site - it's your everything. This is the content of each page is your offer to which you market your services and products. These are your ideas for which you decide to make your own website.
You are better than others know what you want to present and offer, therefore, replace the whole staff of specialists on site content. I never tried it? It is rather a plus than a minus. You do not have to chase the original, you can create unique content, which is less than the stamps and public places.
In order not to get lost, follow the tips that will help to fill a good template.
Homepage
What and how much to have on your home page? Only that fully describes your site. The visitor must first seconds to figure out where he was and that he gives it.
Your home page - is the name and a brief description of activities. About tell you logo and bright header, which will consist of several words. You need to tell us what you are doing, the most specific.
Albert EinsteinEverything must be stated as simple as possible, but not simpler.
Phrase on a page, the user will see the first, must speak in general terms about your work. Just do not use clichés and do not take texts from other sites! It is better to list your services than to talk at length about the benefits of working with you.
When the visitor know where he is, it's time to explain what he finds here. With this task cope thoughtful navigation menu that attracts attention and clear. And to push the visitor to move into the top sections motivate it with a call to action. Suffice it to one or two buttons or labels that offer the look directory, learn details of the action or choose to purchase, the user interested and did what you want.
Pages of goods and services
"I heard something about search engine optimization. That you have found on the internet, you need to write a hundred texts from dozens of key phrases in each, and for this you need a copywriter and SEO-experts "- so say many people who are long overdue to have a website, but are afraid to take up the matter on their own.
Thinking while filling pages about products or services, you need not to search engines and laws to promote your site, but the visitors. As search engines have learned to recognize valuable content, informative texts automatically like the search engine spiders.
Matt Cutts (Matt Cutts), engineer at GoogleDo not try to outsmart the search engines - reliability and trust are valued in the field of search engine marketing much more.
Emphasize the advantages represented on the product page, the follow rules on maximum simplicity. That to start will be more than enough.
If you can describe your products and services, it is likely, keywords will appear in the text by themselves. Then you can consider in more detail, and edit the text and headers by adding a low-frequency queries, which is easier to compete with the long-running sites. Do not worry that the keyword is not enough, too much use of keys only clog page and search engines can do to remove your site from the list at the request of extradition.
And remember, that product pages are very much needed call for action. Highlight color of the button indicates that you need to make a purchase now, and most importantly - thanks for your order or call the magic word "thank you".
Information about the company
If you have just appeared on the Internet, it is quite logical that the user has a question: "Who is it?". The answer to that - content of the page about the company or yourself.
Pulitstsi Joe (Joe Pulizzi), publisher of the magazine Chief Content OfficerStop writing about everything. Many brands are sprayed on many different topics, instead of focusing on one core, in which they can position themselves as experts. Nobody cares your "special treatment." Find your niche, focus on it, and then focus more.
Phrases about "young and dynamic company" smoothly moved with such pages in anecdotes. To avoid falling into an anecdote, write only the facts that reflect your activity. You will surely have something to say about your favorite business.
If your site is dedicated to service, tell us about your team. Place the photos on the page of employees and give them the opportunity to tell themselves about themselves.
Make the page itself with love for his work. A continuous stream of text to read will not, in contrast to the well-structured, divided into paragraphs and page decoration illustrations.
Contacts
Give your visitors to contact you so that it is convenient to them. Address (required complete with zip code), phone, email, contact form - a must-have. To send messages to put a button on the social networks. If it is assumed that customers have come to you, add a map. And in the same section you can specify the operation time at which you can be reached.
Contact information can act as motivation tool. Organize an action and give bonuses to people who are willing to communicate with you right now. So you will increase the number of requests and responses.
Page with contacts should not be boring. This is the section of the site, where you can add creativity without compromising content. Suppose that when you look at your contacts users are happy, good associations are always welcome.
Working conditions
Every day you communicate with your customers, explaining to them how to take your cooperation. Now, do it in writing, adding to the finished template structure. Sometimes it is more convenient to incorporate this information in the section FAQ, which will be discussed below.
Someone needs to specify the terms of delivery of the goods, someone describe turnaround time, someone more important to show that for every client creates its own service system.
If you sell goods, not services, be sure to give visitors the opportunity to evaluate the purchase price. Prices facilitate search and your work: you will be treated only people willing to cooperate for these money.
questions
"FAQ" - this encyclopedia site. Section is required if you have a lot of information scattered on different sections. This also send important data for which there is no sense to allocate a separate page, not to mention the impossible. For example, payment and shipping information.
Benjamin FranklinWrite things that are worth reading, or do things that would be worth to write.
Often users online stores easier to enter into this section and find a short guide to the main issues of interest information. In addition, the responses in the "FAQ" contains a lot of text, and links from search engines can bring it here.
The list of questions would complement and users themselves, do not be lazy to make updates in this section.
News, newsletters and blog
Many people think that using a blog or news will be able to attract a large number of visitors. This will work if the information on your blog will be updated regularly, and it will be interesting to users. Always give people more than they expect to get, and then sending your news will not go to the folder "Spam" and the blog will appear in the tabs.
When you write a lot about my favorite subject, sooner or later there comes a time when you're stuck and can not come up with any new information occasion for the article. For such cases, there are several recipes:
- Review your old news and texts that you have written more than six months ago. Out updates, the situation has changed, you have looked at the issue from a different perspective - write about it.
- See what competitors say. Agree with their opinion, adding arguments. Or create a denial.
- Extend the Horizons: try to touch an adjacent topic.
- Use the method of Scheherazade. Grasp the development of a big problem, but divide it into several parts.
- Read the news in the industry and add to them a comment.
- Read user comments. they are likely to ask you some interesting questions. You can find answers.
- Create a survey or voting among members, they will prompt what would like to learn from you.
Use more formats and methods of communication. Videos, beautiful images, infographics, diagrams and other design elements - tools that distinguish good content.
results
When you want to add information, ask a question: "It helps my clients to solve the problem?". If the answer is no, or you are in doubt about it, do not abuse this website.
Bill GatesContent - the king.
If you can not decide where and what content positioning, look at the ready template builder sites.
Work with template solves a problem common among beginners: we think too much about how the site should look like, and too little of what it is in itself brings. The templates WixFor example, content distribution is already provided for a variety of purposes and trades.
Good template removes the shoulders worries about the appearance and structure, your task - doing things you love, that is all that will make the site content. It is better to re-read several times the text about the company, take the time to survey their customers, and the site will have time to do, and for a couple of days later, when everything will be ready.
How to make a website