Rules of Life of Steve Jobs, which always need to remember

Steve Jobs was a recognized genius, an innovator, a revolutionary. He set himself a goal and always sought her. He changed the world, forcing us to look at familiar things from a different angle. He thought differently than others, and this was one of his talents. But all of what he has achieved, it was not just luck, but the result of hard and painstaking work. Steve can be a lot to learn, he has developed his principles of life, followed by a right to the end. Let us recall the most important of them, remember that he liked and what is not tolerated in any themselves or in the people around him.

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You love the work you do

Steve saved Apple's, when she was on the verge of bakrotstva, but it is unlikely he would be able to do otherwise. Apple - it is his vocation, he knew it, even after he was fired from the company. In all cases like this, there are good and bad work.
But the most important question you need to ask yourself: Are you at your place right now? Whether you like it, what do you do? Your friends and colleagues close to you in spirit? If yes - that's great. If not - an urgent need to change something. Life is not eternal (as we see in the case of Steve :(), and so do not waste your time in vain. Make sure you are on the right track before you make a new step.

Do not tolerate amateurs around you

Steve was a great flair for bad professionals. In his company nebylo place for those he destroyed them like weeds. If you do anything - you have completely given to his case. Amateurs undermine the work of any team, taking amateurish decisions and can ruin the entire project. Lushche that you can do - is to get them away from him. Carefully selects its employees and weed out mediocrity, at the earliest opportunity.

Do not try to do everything yourself

Since the first visit Jobs at Apple, he became a better understanding of the people and appreciate them. Yes, he can still pull the skin off anyone who is ill to perform their tasks, but this is not hostility chustvovala. Steve realized you can not do all the work on their own, at least if you want to succeed on a global scale. To do this we need people. They should be talantilivy and must be inspired. You need to charge them, to give them the opportunity to succeed, not only under your leadership. You must learn to be a great leader if you want your products to change the world.

If you want to sell an idea, product or service - postatte yourself in the shoes of the consumer

The most important difference that distinguishes Apple from many other companies - its products are always welcome, and we do not know what they will be. But as soon as we touch them for the first time, the first thought after "Ah!", Will be "How can we live without it before ?!" All this is achieved by attention to all sorts of little things that make up our overall impression of product. Packaging, materials, design and software - everything has to be perfect. Then the consumer will simply not likely to fall in love with your product.

Try to be the best in its niche

One of the things that Steve realized after his departure from the company was that it produced amazing technologies that are too expensive and not affordable for the majority of polzovaley. Technology turned into magic, Apple fans loved it, they were crazy about Steve and his products. But at the same time, Microsoft continued to dominate the market, thanks to more affordable and tolerable quality. Stevie took it to heart, after his return to the company. Prices for new products such iPod, iPhone were more aggressive and it was good for. As for the iPad, people expected price around $ 1,000, and were willing to pay the money. Therefore, knowing that it costs half the price, I was shocked and disassembled like hot cakes. Competitors had to release their tablets to regain market share. But the niche was already occupied. Apple has still got to cover a wider range of users, making their products more affordable.

You can not beat the competition? Change the rules!

As Apple has gone from its crisis and before the iPhone presentation? When Apple came out with a new product on the market, it was already occupied by competitors. In 2000. all share music through Napster, because it was free. But then there is the iPod, it is so good that Apple is forcing users to pay for music, and they do not mind it. Dell led the PC market, targeting the mid-range of the buyer, and trying to be closer to him. Apple has gone the other way, they open up its own network of stores to be closer to the user, and thereby reach a large audience. At that time, it was so radically as if now Google announced the opening of its network of branded stores. All of the flagships of the smartphone market, before coming to his iPhone, had a physical keyboard. But here comes the novice, which uses some wonderful on-screen keyboard, and all were laughing at him. It did not take much time, but now it is a physical keyboard is considered a relic of the past. Do not leave the chance of competitors - think otherwise!

Do not stop there

10 years have passed since then, when Apple was on the verge of bakrotstva to the moment when they took the leading position in the mobile market. They reached the top, leaving behind RIM, Motorola, Sony and HTC. Most companies are in a similar situation would be relaxed. Executives and senior managers would take time out and basked in the glory. Most, but not Apple's, they continue to struggle with their "beloved" opponents - Samsung and Google. And as you can see, not going to stop!