Tips for those who want to get the maximum benefit from the conference

Before you decide to attend the conference, ask yourself a few questions:

• I want to get on board?
• What will it give us?
• What I want to find there, and why?

Any conference takes time, money and effort. If you think that the possible benefit would be greater than the resources spent - attended the event. And remember: only depends on you, if you can then apply the new knowledge to work. When going to a show, remember that you have to hurry up.

If your work is related to iOS, I recommend not to miss events such as Macworld iWorld, TechCrunch, LeWeb, TNW Conference, MWC, GDC and AppsWorld. Over the past three years I have been on two dozens of conferences, seminars and exhibitions, and is willing to share some helpful tips.

1. First come, then take

The first rule of any ecosystem reads as follows: first, to give, then take it. I think this is an excellent principle which should be used for exhibitions and conferences. If you are an expert, if you have an idea that could help someone, do not be selfish! This tactic will bear fruit, believe me. First, it will create you a credit of trust, which is vital for your business. Secondly, you zavedet new contacts that will be useful in the future. For example, I have now come to the conference to help other people.

Tip: I usually share marketing techniques, news and trends from the App Store, and communication technologies.

2. Acts as a speaker

You need to stand out from the crowd. Become a speaker - one of the best ways. This opens a lot of doors and helps to share knowledge. Of course, in order to prepare a good presentation, it takes time. But where else you test your skills public speaking and the ability to persuade?

In rest rooms for speakers can meet great people, use this opportunity!

Prepare an interesting entertainment history about your product or company (product placement is still running). Communicate more with other speakers.

3. Schedule meetings in advance

Any event is perfect in order to schedule a meeting on it. Look at the Mobile World Congress. About 70 000 people from around the world every year come to Barcelona. CEO, CTO, managers, marketing specialists, media and many others - all! It's time to look for customers and to conclude new deals. But keep in mind that the events of this magnitude are very saturated, so make an appointment in advance, optimal for a few weeks before the event.

If you are interested in press contact with friends who are taking part in the exhibition, and ask them to give you a list of media (it is usually spread among the participants).

4. Plan your free time

Sometimes spontaneous negotiations can be very productive! So leave in his schedule free time to meet people. Last year, the night before the Mobile World Congress, I looked through the list of members of the press. Literally at the last minute I managed to arrange a meeting with the incredible people of the world's leading magazines and online resources. You remember that you need to hurry up in order to achieve their goals?

When you meet new people, try to be helpful to them. Only then you will be able to ask them for something in return.

5. Do not loiter, and do not bother to all in a row

One investor at TechCrunch in San Francisco tried to interest the joint work in the toilet stall. He was clearly not happy. Remember, first impressions - the most important, and if you really want to work with someone in the future, find the best way to get his attention. Be creative!

A friend of mine came up to the man with whom wanted to talk, and offered to play a game "Rock-paper-scissors" with the condition that the victory will have an opportunity to talk to him about the case in for 10 minutes.

6. Build long-term relationships with the right people

You will succeed if you are able to attract attention (see. first paragraph). Depending on the nature of your business and conference visits purposes Consider several options strategy that will interest people. Only depends on you, how do you implement it: be funny, strange, eccentric, intelligent, interesting person with whom you want to talk. Personal characteristics play a key role. Do not expect that your efforts will bear fruit instantly - it takes time.

We are all people who do not pretend to be an idiot. Then your chances to establish relationships with important people will rise.

7. Have fun. But not too much

It is impossible to miss the party, if you want to communicate with people in a relaxed atmosphere. Sometimes you are chatting with a completely unknown person, and understand: it's something you and need you! And sometimes you just lose time. Therefore, you need only to come to the correct party. Best audience is going to events where you can enter by invitation.

To fully appreciate all the charm of open-air bars, you can only last evening. otherwise hangover It prevents you make the right impression, if you drink too much on the first night of the conference.

results

Attending conferences and exhibitions has helped me to establish contacts with many key figures in the industry, as well as a lot to learn. But if your work should be done in a short time, better to stay at home and work quietly. The decisive factor - your new idea. If you have something interesting, what you can share with others, just do it.