"How many paid 😂?»: An Layfhakera chief editor

Quotation in the title - this is a comment by one of our partner papers. In 2019, when mediakonferentsiyah only talks about new ways to create commercial projects, and the phrase "native advertising "in the distance hiccups Rodion Scriabin, still the mass reader laments seeing affiliate material - even very cool made.

As so, the editors always shared with you something useful and interesting, and then a real knife in the back - a text indicating the brand, for which someone paid?

If you also want to write something like that, this column is for you. If you work in the media and tired of these comments - too: post a link to this email when you next time reproach of venality.

I always thought that usually angers advertising, which was not expected (without reference to the affiliate stuff), bad publicity or advertising of questionable product. But when you resent the fact of its existence, I was physically sick.

Reveal a secret: for your favorite articles always someone pays - or media publisher or advertiser. If publication of the dress itself, the money where it is necessary to extract. There are a number of ways. The first - to find a permanent sponsor, who wants to finance your project. Second - ask for help readers, as do "These things" or "Mediazona". And the third - to earn advertising. This is the way Layfhakera: we respect the existence of different models, but do not want to depend on the interests of the investor and ask for something to readers. The only thing we ask - we read, but because of this you have come here and.

Native advertising is quite a complex way: we always think how to make it useful for the reader and for the customer, because at stake is not only the salaries of members of the editorial board, but also our reputation. We carefully select advertisers - for example, We do not cooperate with producers of homeopathy. For a long time thinking about the format of the text, so that it came out separately. And, of course, are always marked affiliate stuff inside and out, so that the reader himself decided interested in the text or not.

When a reader shames edition of the presence of advertising, it is puzzling. We do not blush for our projects and to talk about shame here, in principle, inappropriate: rather, it is our reason for pride.

I will say more: advertising encourages us to become better. Above it runs a separate issue, and together with its partners it often comes up with ideas that later appear in editorials. So we started making guides - large colorful designs with a detailed analysis of the topic. That's cool material for "Invitro" on how to choose the drugs, and has been an editorial text about the work with the maps of thoughts.

But the main thing: native advertising - it is what makes every day you see the article that make your life better. When online the text appears with the note "The affiliate material", it does not mean that the editors rolled and sold. This means that in addition to the commercial project we have more resources to do something else - something that you particularly interesting.

When you see affiliate material, think about whether to write "How much did you pay?" Next time. If you like Layfhaker, love and our advertising - otherwise nothing.

I embrace.