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"We, too, have something to say" how Layfhaker records podcasts
Edition / / December 27, 2019
Why are we doing podcasts
Podcasts - recorded audioshou - appeared in the early 2000s, but today more popular than ever.
We can not always afford to plunge into reading articles because always somewhere to run, and some people are just better absorb information at the hearing. Podcasts easily solve this problem, as you use them at any time: at home, in the subway or during a walk in the park. To do this, just download one of the applications for Android or iOS and find the show. Audio format, as opposed to video, does not require visual attention and will take a lot of web traffic. The only thing you need to do - insert earphones and press the Play button.
Rodion Scriabin
Director of Business Development.
Wearable electronics began to develop very quickly, and music in everyday life became too much, so people increasingly want to hear something spoken. If in the early days of podcasting for this it was necessary to buy doroguschy iPod, which not everyone can afford it Now get the easiest way to show a loved one: in all modern mobile phones have an application with podcasts.
Earlier Layfhakere exit program "42", but she died on the third wave of podcasting, when the Russian-language show started listening to much less. However, even on the example "42", which for many years did not come out, we noticed positive changes, people again began to turn the podcasts, and with their every day becomes longer. We decided we too have something to say - in the truest sense of the word!
At podcasts there are more fans: according toResearch "Yandex. Music ": listen to podcasts, which the Russians, when and why service "Yandex. Music ", such transfers regularly listen to 69% of users. The growing popularity of the format opens up new possibilities for marketing: advertisers are increasingly turning to the creators of podcasts with a proposal to integrate their products into the program. Such experiences also have Layfhakera. We started to record podcasts, two years ago, and in 2019 launched a joint project "Living in the city"A group of PIK. It tells how to develop modern cities and how people live in them: work, rest and raise their children.
In 2018, US companies spentIAB FY 2018 Podcast Ad Revenue Study advertising in podcasts 479 million dollars. According to forecasts, this year the figure closer to the mark of 680 million dollars, and in 2021-m will exceed 1 billion. Refute the effectiveness of the format as a marketing tool is pointless: 80-90% of users doslushivayutPodcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be issues to the end and do not squander advertising.
Who makes podcasts Layfhakera
Voice podcast Layfhakera - Irina Rogava. She produces all shows, selects the most interesting topics, directing assembly and organizes meetings with the guys who are involved in the issues. Together with her podcast "Who would have said 'write business development director Rodion Scriabin, chief editor Pavel Fyodorov, editor in chief and publisher of the Pauline Nakraynikova Layfhakera Alex Sexton.
Irina Rogava
Leading, podcast producer.
Before Layfhakera two years I worked in radio. The same past is Rodion, but on top of that he is also a radio host mother - then he made us all.
The rest of the guys had never sat in the studio, but this did not prevent them to develop the format: Pasha for several years conducts own podcast "Poredachim" and Lesch took an active part in the podcast "42", which used to go out on our site. The experience was not only Pauline, but she quickly mastered, because thoroughly ready for release, and always has in stock a bunch of cool stories.
Our editorial staff dispersed across the country, so podcast recording It comes from several cities of Ulyanovsk, Samara, Moscow and Novgorod the Great. Because of this it is easier to discuss issues directly with the different parties and to monitor the situation in the regions.
Leading voices recorded using Audacity software and high-quality microphones. Irina Rogava Rodion Skryabin used Rode Podcaster, Pavel - Samson Q2U, and Pauline - Shure Motiv MV5 / A. For the lack of noise and too long pauses in the final audio track meets our sound engineer Vladislav Martynov.
Pauline Nakraynikova
Chief Editor.
Before Layfhakera I was not a fan of podcasts: sometimes listening to some educational shows, but that's it. When I was called to do, "Who would have said," I am terribly worried: my voice was trembling, and his hands were wet, like on a first date. As a result, I was very lucky with the format: with me recorded Pavel Fedorov and Rodion Scriabin, which is easy for me to build a dialogue and without a microphone. Topics were close and friendly conversation as much as possible, so I quickly joined.
I recorded at home, and the associated problems can not be avoided. once neighbors staged repair at the moment of recording - and I miraculously manage to insert a replica until construction stopped drill. I'm sorry to our sound engineer, because audibility was as if this guy has attached drill straight to my computer!
Colleagues also written out of the house, and I was very amused: so many new things about them you recognize! Pasha Fyodorov's always something going on: it was at the time of recording a podcast to it comes a courier on the table jumps the cat, and the room looks sympathetically toscha. Yet he kept making funny facial expressions when telling the story, and I'm terribly sorry that this can not be shared with the audience.
But the most touching was the moment when my mother came to Rodion. Firstly, he Rodion was unusually good, and secondly, the room was worn his favorite dog. In short, it is very cozy.
What we produce podcasts
Now Layfhaker produces three of the podcast.
1. podcast Layfhakera
These are the most popular articles about productivity, finance, motivation, health and everything that can make your life better in audio format. Irina chooses materials that you should hear, and then their voices so that the text was easy to perceive by ear. Issues last from 5 to 15 minutes and leave on Mondays, Wednesdays and Fridays.
Where can I listen to:
- iTunes →
- Google Podcasts →
- YouTube →
- "VKontakte» →
- "Yandex. Music »→
2. Look who's Talking
This podcast employees Layfhakera for an hour to discuss interesting events, articles, movies and music, and much more joking and laughing very loudly. You can hear opinions about everything that is important at the moment, as well as stories about interesting events in the life of leading. The show is based on the principle of improvisation and is a lively dialogue of three participants. It comes out every Thursday.
Where can I listen to:
- iTunes →
- Google Podcasts →
- "VKontakte» →
- YouTube →
- RSS →
Irina Rogava
Each time after the release of a podcast, "Who would have said" in the comment fans come Pasha Fyodorov. In the first issue, we laughed a little bit about what he burrs and Pasha wrote: "Laika, if burr dragged" People immediately began to support it, and now the phrase has become a tradition. Every time we write it in the comments under the new release, and it picks up a bunch of likes. In general, in terms of popularity Pasha of us is the coolest: the students are very fond of him.
And I love jokes Rodion because he can simply masterly pun on the go. Any serious topic with its supply could become a joke, so even the most sad occasion for the discussion often becomes almost weightless and is not annoying.
3. autos
Audio format of the same name project Layfhakera. In it, we declare war on all that prevents people from living and become better: break the law, faith in the nonsense, deceit and fraud. Most materials come in the form of podcasts every Tuesday. Of these, for example, you will learn how the online fortune teller encircle all around the finger or when the family's time stop climb in your life.
Where can I listen to:
- iTunes →
- Google Podcasts →
- "VKontakte» →
- YouTube →
- RSS →
What's next
We continue to look for interesting topics you every day and are already preparing a new show. One of them will be devoted to work, and the other - to rest. In addition, you can influence the existing podcasts: send your suggestions and questions to the Telegram-bot @KtoGovorilBot.
Stay tuned in the category "podcasts"And tell me in the comments, what issues do you expect from Layfhakera team.
see also🧐
- "We are against the fact that our readers are spending money on useless tools": how Layfhaker writes about health
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- "Squat 100 kilos and I have never felt better": who writes about sports for Layfhakera
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