Jobs: Alex Shtarov, CEO SeoPult

What do you do in your work?

I work in SeoPult - an automated advertising system. I am proud of the people who helped create the business and support me all the way, as well as his colleagues.

In addition SeoPult, was directly involved in the discovery and promotion of the market reference exchange TrustLink, initiated the creation of Webartex and a number of other projects in the field of online advertising. Helping colleagues in the development of projects and now.

What is your occupation?

By profession I am an engineer-radioelektronschik, graduated from the Moscow Aviation Institute. About education in my life situation is twofold: on the one hand, the institute - a kind of "school of life and survival" (the institute is not to relax, every session you must be in the form); On the other hand, I personally was not very interesting.

In my opinion, one of the problems of classical education is that students do not motivate. For example, we had quite a bit of practical classes, 95% of the time occupied by the theory. Somewhere in the third year, to go on one of the plants and saw the potential job there, I realized that we were not on the way.

And then I began to get involved in online advertising. After reading a single book at the time of search promotion sites, I came to work the younger SEO-experts in web-studio, and away we go. Now, ten years after graduation, I can say this: it is necessary to study, the institute gives necessary tempering in life, the ability to turn and find the right solutions, but to his or her choice should be approached thoroughly.

I'm still constantly throughout the study, both at work and in life. If we talk about the work, I read a lot of relevant material, I have organized subscription to Russian and foreign okolotematicheskie online publications, where do you get the data and fill up your knowledge base.

What are your strengths and weaknesses?

I'll start with the negative qualities:

• Meticulousness. The company employs 250 people, and I still occasionally take part himself in petty processes. For example, I can draw some interface or to participate in the pre-alpha testing of new modules. Probably, this is wrong, but I believe that the self-service-products, which we do need to be perfect in terms of interfaces and is 100% functional. Therefore miss the little things that will see tens of thousands of people are, is unforgivable.
• Softness. There are situations when, for example, launched the project, it feels good, but it is not. Try a variety of marketing, tried to change the team, and the project still continues still balancing on the verge of zero. You need to take a strong stance - "kill". But it is a pity, so much effort invested. In fact, if the project is not "fired" in the first 6-8 months after the start, it is necessary either to rethink it completely, or close. Later it will be three times a pity.

Positive qualities:

• Fast learner. Online advertising - it is completely turbulent environment in which things change in a matter of months. To keep abreast of trends, you need to read a lot of information and be able to select the desired nuggets.
• Working with people and the ability to see the perspective of individuals. People in the company - a 90% success rate. See the diamond and help make it a jewel - an important task, which helps a lot in the future.
• Ability to think creatively and to implement plans. On all tasks you can look from different angles, the same idea can be implemented in very different ways. I think that a good leader can be a person who is able to not only come up with the idea, but also to bring it to realization.

How does your workplace?

I love the order everywhere, even a little obsessed with it. Therefore, always try to maintain the work area clean. The same is true for my desktop - there is generally no icons.

All the gadgets from Apple me. Until the last resisted, but tried iPhone, I realized that it was all terribly convenient, and usability. Plus Apple is that it is the first company that, in my opinion, to make the human synchronization of all devices. My phone or laptop - no need to configure anything again, you can just continue to work. iPad use only for comfortable reading travel. They do not replace my laptop.

I am inspired by Steve Jobs and built their empire - Apple. They are really forced to rethink many of the established things and make the world more convenient and easier.

In principle, I do not use Skype on mobile devices - it just kills synchronization. Turn on, and 30 minutes later as a flight messages in the past period. Horror!

With mobile on the way to read e-mail, press. Applications are not very many, using a set of standard, like everyone else: Facebook, banks, Gmail and so on.

Of atypical:

• NewsBlur - a good reader of RSS-channels to keep abreast of industry developments, track mentions of your services and the competition for first responders.
• TurboScan - you can forget about the existence of the scanner.
• LinguaLeo - you can learn English while standing in traffic jams. Although it is better not to flirt with the phone while driving.
• Gett and "Yandex. Taxi "- Order of the machine, if he is not behind the wheel.
• GoPro always save on vacation, allowing you to view photos and videos from your camera and copy good pictures on the phone.

From the exotic - Air Nav Pro, AeroWeather, aeronautical charts and weather reports for pilots (I am a licensed pilot small aircraft).

On the MacBook is quite a classic set of programs. Almost all of them fit on the bottom panel: office software, Photoshop, Skype, web browser and built-in reader of SMS-messages.

The old fashioned way, even with the "times of windows", I use Outlook for email. Not very fond of browser-based e-mail clients, perhaps, only by force of habit. In addition, mailboxes, of course, a lot, but the client still structured, divided into folders - no mess, everything I love.

Browser - only Chrome. I am glad it all: speed, ability to work incognito (I can not stand it when shopping show different prices for different customers), synchronization with MobilCom.

What is in your bag?

The working bag - laptop, mobile charger, business cards, documents on the car, purse. Here I try to follow minimalism, wearing only what you need for the job. If you drive to work on a motorcycle, a laptop placed in the trunk, and documents - in his pocket. Nothing more.

I love to travel to travel without luggage, umeschayas necessary in a small backpack. Sorry, infrequently it happens: my other half did not share with me such experiments.

How do you organize your time?

Time Management has developed its own, all come with age alone. Clever books are not read.

I actively use all channels of communication, but I try to structure all in one place. Or rather, two: calendar office CRM. They allow nothing to lose, plus have time to control everything.

Operational channels - Facebook, Skype, phone, meetings. Through them to solve strategic and operational issues, defines the responsibilities of the task, the status of recognizable work. If the discussion has led to the development of a specific strategy or a number of tasks, all necessary fixed and made follow-up call.

Almost the same operating channel as a whole, but I have a specificity of work. Necessarily have to be an empty folder "Inbox": all made moves to the archive or leaves in a calendar if you want to check later. If the "Inbox" is a letter, then you have to work with them.

I dream about the appearance of a little more time to spend with family. Perhaps in retirement is possible. :)

From operational channels of communication task enters the samopisnaya CRM. There shall be appointed responsible persons and describes in detail the access rights of all involved in the problem of the people.

The CRM has customizable labels, which allow you to quickly view important tasks, and focus on them. And it is important that, if the problem appears comment, I immediately see, visit and, if necessary, react.

If the task requires my personal enable or verify that it was planned, it is put in Google Calendar on the date when you want to check. Also, in the comments I will write something about what is agreed not to forget.

Thus, the task moves forward as long as there is no closed. Enclosed are marked in green and remain on those dates when made.

In my opinion, it is important to share the problem and not put in the calendar huge task on a huge project - to rearrange torment. The objective should be narrow and accurate, it is better to put three to five tasks than one vast.

What's your daily routine?

On weekdays I get up at 7:30, I do not eat breakfast, just coffee for the road. Sleep during the week try to go to bed no later than the morning, though there are always exceptions.

Morning, when not all the staff came to the office - the most productive time for me. In this short period of time planning, scheduling appointments.

In the evening - the head around. At night, you can leave that part of the work that is not related to the areas of responsibility. For example, check out the press that has accumulated in the morning.

Is there a place in your paper work?

Paper for me is obligatory. Primary information - always on paper. I feel so comfortable and easier. At meetings and creative sessions, we always use paper and board for painting. Only later did I stand still in the calendars and problem books.

What's your hobby?

In short, everything that is connected with an active lifestyle. I fly on airplanes (as he said, have a license), like ATVs, snowmobiles, riding a motocross bike.

There is also a seasonal hobbies that are not associated with Russia - it's diving or skiing.

Actually, I'm easy-going person. If, for example, received an offer to try something new, easy going and trying. Sometimes delays, sorry for all the time is not enough.

I am happy when everyone in a good mood. It passed, and gives energy to any accomplishments.

What is your life motto?

Do not be lazy and to cultivate life. After all, nothing is impossible. We need to try and do it. I sincerely believe that hardworking people often achieve all that they want.

That everything in life is work, you need diligence and perseverance, without them nowhere. In business, it is important to follow the principles of creative thinking, but definitely need to prioritize in their affairs and bring them to the end. Abandoned midway thing - your time, and it is the most valuable.