Jobs: Sergey Sukhov, founder and director sukhov.com
Workplaces / / December 27, 2019
Sergey Sukhov - multi-faceted personality. He wrote the book ("Corporate website 100%" and "Internet Marketing 100%"), And TEDx stands, and the "rules" in the marketing company IndividAnd travels. Therefore, in RuNet Sergey know and enjoy reading his blog author sukhov.com.
He is a frequent speaker at professional conferences, master classes. Dozens of people come to hear Sergei and learn from him. Readers Layfhakera have a unique opportunity - to learn the secrets of Sergei Sukhov productivity, not rising from his chair.
Sergey Sukhov
Director of marketing for Individ, partner magazine "Life is interesting!". Traveler. Author of books ( "Corporate website 100%", "Internet Marketing 100%"). In February 2014 opened sukhov.com/blog, which started with the project 30 Days - 30 Experiences (30/30).
What do you do in your work?
I have lots of projects. One of the most important now - the author's media channel sukhov.com. It started with the project 30 Days - 30 Experiences (30/30).
As part of the 30/30, I wanted to explore a wide range of topics (life management, travel, marketing, business, philosophy, cooking, drinks, music, etc.), Aligning it with pure adventure. In this adventure was our 30-day trip to Asia, Australia and Oceania.
How does your workplace?
It depends on where I'm working. For example, in the office of my workplace - it's just a good table, on which stands the MacBook Air and your favorite mug. Nothing more.
Even if some additional items (such as paper) appear during the working day, to its completion table surface should once again remain completely empty. This rule is.
Home more relaxed. On the table there are already notebooks, pens and paper for note taking and drawing. From gadgets added iPad and reading lamps.
I am very much TravelingSo often I work in trains, planes or hotels. They become my temporary "office". During a recent Travel in Fiji I learned to solve individual problems of the hammock on the beach.
In public places (such as cafes or restaurants) do not work. Just as I do not like talking on the phone. For me the phone (there are two - iPhone and HTC) - it microcomputers rather than voice communications.
What software use?
The specifics of my work lies in the fact that 90% of the time I work with the information presented in a format different modern media (texts, photos, videos, etc.). Not less than 80% of this activity is necessary to work in a browser or in any application on your smartphone / tablet.
Moreover, the share of this "browser-based-prilozhencheskoy 'activity is growing, due to the total withdrawal of the majority of applications in the" cloud. " Traditional instruments (eg, MS Word documents) I open no more than 10-15 times per month. A rather complex system that, in the absence of proper control, rapidly swells to incredible size and becomes completely ineffective.
I understand that there is no sense to look for the "silver bullet", ie and a set of configuration tools, which retain absolute efficiency until the end of the next millennium. Life changing.
Tools should also proactively to change, adapting to current challenges and conditions.
This is a completely normal situation, which, unfortunately, is not always easily accepted by our ossified brains. Live for change is not easy. But interesting.
Therefore, relatively stable, I have only the requirements for technical infrastructure, software and SaaS-service:
- keep the maximum compactness (no extra copies, applications, etc.);
- provide full functionality in the three main types of devices - laptop, tablet, smartphone (with Given the fact that these devices "live" the different operating systems (Windows, iOS, Android, MacOS);
- lack of "solid carrier" (flash drives, memory cards, etc..) used as a data transfer tools from one device to another. Any external drive - is only information storage (e.g., storage, photo and video);
- the ability to work both online and offline mode with smooth synchronization;
- simple work with different content types (text, image, audio and video etc.);
- use only licensed software and public services / clients.
If we talk about specific examples, it is, course, Google services. They built the entire infrastructure (except hosting) sukhov.comWith their help, organized the work of the entire project team. For storing and transferring files we use cloud storage Dropbox.
How do you organize your work time?
I have more than six years of work in the company, leading a total work time for each employee up to a minute. The time it is the primary internal "currency", the basic resources allocated between the draft and performers. Each task has its own standard of labor, each of them is statistics. And so throughout the history of the company, ie 1997. Therefore, it is a corporate Time Management I know firsthand. And I can say that, at the service of the business management level, this model has a number of benefits (in particular, allows you to monitor the profitability of projects).
But the question of the usefulness of TM at a personal level - for me to open. While I can say that saw the successful introduction of TM-tools only have a very well-organized people.
Have not seen even a single "gouging", which, thanks to the TM, to make their lives more systematic and structured.
Although these subjects read a lot of books, and even bought a ton of special notebooks, diaries, applications for smart phones, etc. The enthusiasm faded always very fast. Why?
I see the reason for the disparity between their psychological type of the model, which is inherent to the TM. Just as the only units is obtained from techniques used Getting Things Done or the AF. All this, by the way, well He said in an interview with Maxim Potashev.
I did for fun tried to conduct timing (sustained two days :)), paint the detail of the problem, taking into account time spent on each of them. It did not help. I repeat that it is absolutely nothing to say about the efficiency of the TM technique. Just my brain is wired differently. Easier for me to think of scenarios, not effort. I'd rather "count" options for the development of the situation, what to think about the regulations. And look for the actions of which the soul begins to sing.
For myself, I have long thought that the TM-tools can help in the development of the ability to concentrate on the task at hand. I think that in the dispersion of effort is the reason for the failure of many of our projects to life. TM can help on the basis of a formal cost analysis time and eliminate unnecessary to start a "hit" to the desired point. That this is its main value. For me, of course.
Is there a place in your paper work?
My favorite tool for note taking - application WriteRoom (For iPad / iPhone). It is perfect not only for short entries, but also for training, for example, a blog post. Good alternative WriteRoom - service Evernote.
The role of paper to my personal infrastructure is not great. Notebooks and a white sheet of paper I use the drawing (for example, schemes for spraying) than for record-keeping. The same applies to the wall boards. For me it's visualization tools ( "outside of thought") rather than information management.
However, very often, I can not deny myself the pleasure to take notes is not in an electronic environment, and on paper, in a notebook. For example, while traveling.
For several years I have only used notebooks Moleskine. And I still think they are the ideal solution (I confess, I have always kept on the shelf a few neat "Moleskine" of different size and design). But recently I discovered two more brands soon become your favorite. It PaperBlanks notebooks and notepads Paul Smith.
Why notebooks?
- Reflecting, I often draw a variety of circuits. In Notepad, to do it faster and easier than on the tablet.
- When using the notebook feels better the process of "spilling" of thoughts out of my head.
- The notebook can be pasted various artifacts (tickets, photos, pin-up-image ...).
- A special pleasure - flipping scribbled notebook.
- The notebook can never sit down battery. It does not depend on the existence of the Internet.
- A quality notebook is very pleasant to hold in their hands (and select the store).
Another advantage of the notebook - the ability to track changes in his handwriting in time. Fans of graphology claim that they can do this some valuable conclusions. The only inference that got to do with me, turned out to be a conclusion about the catastrophic deterioration of handwriting and the gradual loss of skills to write by hand.
Is there a dream configuration?
Configuration dream exists only in dreams. :)
All the arguments about the "dream job", "dream project", "dream trip", etc. They are the result of your response to the more general question: "How do you want to live?".
While there is no answer to it, there will always be throwing, and doubts are only temporary surges of joy. So I would advise you not to think about the configurations and self-determination. Everything else - the tools.