Jobs: Sergey Andriyashkin, Director of Marketing Communications Agency AGT Communications

Sergey - a true professional in the field of communications. Founder People Talk Agency. Director, Marketing Communications, a leading Russian AGT Communications Agency. One of the developers of the professional development program "Regional Strategic Communication", co-founder and Head professional project Communications KZ (Kazakhstan), member of the jury of Russian and foreign PR-contests, trainer.

What do you do in your work?

My main task in AGT - to develop a line of marketing communications, as well as manage the team, which has been supporting brands, products, and Russian and foreign companies' projects. I also continue to engage in information project Communications KZ, dedicated to the corporate market and partly of marketing communications in Kazakhstan.

How does your workplace?

The last six years of my workplace is where my laptop and smartphone: in the office, home, airport, hotel, airplane, car, and even a few dozen people. The feeling of freedom when you are not attached permanently to the same computer and office chair is probably the one of the main factors that allow me to take pleasure in their work and achieve maximum performance.

Now I have two laptops, one personal and one corporate. At work I use ASUS ultrabook with Intel Core i7 processor, 4GB of RAM and 300GB hard drive. Wireless Mouse, Logitech, serves faithfully for about five years. The operating system installed Windows 8 Professional Edition - my first experience with the new operating system Microsoft.

Personal laptop - MacBook Air in the top 13 at the time of the purchase two years ago, a complete set: processor Intel Core Duo 2,13 GHz, 4 GB RAM and 256 GB - SSD. Mouse - Apple Magic Mouse. Operating system - Mac OS X 10.8.4, are regularly updated, as the release of the new version. MacBook Air power is enough to solve a variety of problems, from the typical office to video processing. In my opinion, this is the perfect laptop for any situation: it is convenient for regular trips, flights, so how to weigh a little more than a kilogram and is very thin, on the other hand - even on the desktop does not take much place. Often I use it for work tasks, because, in my opinion, Mac OS X is much more convenient system with a user-friendly interface. I was genuinely delighted with the iMovie software, which is installed by default and allows even a layperson relatively quickly create, cut, handle any video. It is very cool!

I was genuinely delighted with the iMovie software, which is installed by default and allows even a layperson relatively quickly create, cut, handle any video. It is very cool!

I think the workplace at home will soon be added monitor Apple Thunderbolt and the center AirPort Time Capsule. A to AirPort Time Capsule archive materials stored on two external drives: 500MB and 1TB, they also used to exchange large volumes of information with colleagues and partners.

Transfer of working tools would be incomplete without a mention of smartphones, which now carry a lot of what we usually do on a normal computer. For example, most of the mail I'm reading from a smartphone, the same applies to the social networking website, photo and video recording and so forth. Now use smartphones Apple and Nokia. They were able to fairly quickly displace the plate number of the office tools - is now its main purpose - the Internet surfing and reading books in his spare time.

What software use?

The default browser on both computers - Yandex. Browser. In my opinion, the most convenient and thoughtful application. On the Apple MacBook worth as Safari, Chrome, Firefox - usually used to test the operation sites in different browsers or if you want to maintain multiple account in the same social network.

Mail, calendar, contacts - here I use the standard applications for each your operating system: Windows - MS Office Outlook; Mac OS X - Mail, Contacts, Calendars. For short notes: Windows - program «Notes», Mac OS X - «Notes». Conveniently, all of the information in the mail, contacts, notes, calendar automatically synchronized across all your devices through iCloud, thus, it can be administered on the device, where at any given moment is easiest do.

Twitter-client on a computer - Tweetdeck: allows simultaneous multiple accounts and logs information It is presented in a concise and convenient form, and on mobile devices - the standard Twitter-client (Tweetdeck not I caught on). Of the messengers, mainly use Facebook chat, where I have almost all the friends or colleagues, Skype (especially for video), "Messages" on the Apple-devices and Whatsapp - for the rest. On a smartphone worth a lot of other programs, but I use them rarely.

From other applications can be noted Filezilla - beautiful in FTP-client, MoneyWiz - the program for personal accounts (and made synchronized beneath all the "apple" Soup, by year's end promise to develop and Android-version), Dropbox - for the storage and exchange of information project. Actively recommend BookMate as a tool for reading electronic books: there is both an online version and in the form of applications for mobile devices.

Is there a place in your paper work?

Of course. The development and planning of the project, I usually start by drawing diagrams, models, slides on the paper. Only then is transferred into electronic form, where you have to think not only on the content but also the form. I also print out materials (presentations, texts, reports) when you need to calmly think about them, add something and improve. However, there is a small app for the iPad, which in a way helps to significantly - Paper by FiftyThree.

How do you organize your work trip?

For me, nothing has changed, when I go to the next trip. With me all the same laptop and smart phones. All along, nothing is lost, all resources can be accessed from anywhere in the world where there is Internet.

That gives you high productivity?

I think the most important way to ensure high productivity - to do what you like, in the company of people with whom you comfortable.

All other things, including devices, applications have only a support function to simplify and organize your space and time.

There are some simple ways to do this:

• Mail usually understands as they become available and if you do not require an answer, or the answer has already been given, sorted into folders. Thus, in the "Inbox" is just something with which to work. I do not like, when dozens of letters mail.
• Discussions, briefings and other things - as far as possible, write down in a notebook or smartphone. Try not to keep everything in mind: a modern pace of life and the volume of information is necessary to leave only important. For recordings can always go back and restore important information.
• Conduct periodic "cleaning": workspace - from unnecessary papers, documents and things; mail and sticks on the computer, including the archives - from irrelevant and not meaningful messages, files, documents.