Jobs: Cyrus Gorshkov - advertiser, head of the creative agency AmVitam.in

"Here, too, your ad here" - the motto of today's guest column "Jobs." Meet - Cyrus Gorshkov. Cyrus advertiser and businessman. In this article you will find out what exactly he was doing, and that helps him to realize their creative ideas to life.

What do you do in your work?

I'm advertiser and Internet entrepreneur. Currently CEO AmVitam.in Creative Agency and CMO Remote.st. As one friend said recently, if I get a tattoo, what would be on it was written: "And there can be your advertising."

How does your workplace?

For about 4 years I have been working in a distributed team mode, can work everywhere.

I woke up in the morning, opened the phone, looked through the mail, the analyst; if you come in advance to the meeting, I opened the tablet looked prints, media plan, presentation, commented; lying near the water under a pleasant sun, sipping cool juice - on the screen you see your employees, communicate, discuss the problem.

Workplace where I am. It can be a table in the kitchen, the office for meetings with customers, Park, coworking. Therefore, the maximum compactness - one of its characteristics: Macbook Pro, tablet, phone, notebook, pen. Everything.

What hardware are using?

At work I use a bunch of computer-plantshet phone. The rhythm of life today involves a lot of movement and mobility, so everything is synchronized.

I work on Mac Pro, 13-inch, without a mouse. We use iPad, an ordinary 16 Gb, with 3G and a pack of packages with included traffic. Typically, the tablet is standing next to a computer with an open tab, which shows all employees.

Notebook with lined pages of not - this is probably the only non-digital medium that I use.

As for the phone, I have a 16 Gb iPhone 4s. He got me from Tema Lebedev. For the victory in the contest "Boob 2011». We did a promotional case for an online store "Shtukatulka" Central Asia have attracted in terms of guerrilla marketing. We decided to fool around, but inadvertently won. The process was an interesting time management team. Now the phone as a reminder.

What software use?

1. OS X, 10.9.

2. Chrome browser with a few additions:

• OneTab - convenient to minimize all browser tabs. Everything is saved.
• All known Evernote Web Clipper to save the most valuable articles.
• "ProstoPleer" - player online music, built-in browser.
• Editing and sending a screenshot to Imgur.
• Mail through the use tab.

By the way, for mail I use Mikey application. It allows you to conveniently switch on the letter containing the files, links and images.

Mail is checked regularly and it currently is the operational management of Me, so it is important to keep abreast.

Constantly open Gmail tab displays the number of unread mail. Important flag, delete unimportant. Churn - to work.

3. Trello. I use to work as a team to advance fixing problems. Installed and synchronized client on Mac \ iPad \ iPhone.

4. Remote.st. This is the most important tool in the ongoing work. All the time we see each other, for 1.5 seconds organize meetings. We see who is on the spot, who departed for lunch. This is our online office. It is thanks to him that we are not a flock of freelancers and distributed teams.

In this regard, I can identify three key points that are worth paying attention to when working with a distributed team. First of all, people. Remote work is not for everyone, and work with people with high communication skills. Secondly, technology. Automate everything that can be automated. Thirdly, communication. When communicating, use as many channels of information transmission. 60% non-verbal information is transmitted. Use the right software.

5. Messengers are installed mainly on the iPhone. During the day, he was standing in silent mode to avoid distracting. I use Facebook chat, WhatsApp, Viber and Skype.

6. Paper use only for contracts and legal documents.

Is there a dream configuration?

Dream no configuration. All that is necessary for comfortable work, I have. Maybe it could be supplemented by a charger on solar energy, but it has more of frills.