Jobs: Yulia Dyachenko, Director General of "Imhonet"
Workplaces / / December 27, 2019
Yulia Dyachenko
Director General of the service advice "Imhonet". Previously, for nearly 19 years he was engaged in commercial activities in the advertising industry. She worked in the "CTC Media", "National Media Group" sales house Vi. The digital-field since 2011, served as an online cinema commercial director ivi.ru. She graduated from the Novosibirsk State Technical University and the Moscow State University named after Lomonosov.
What do you do in your work?
Already about 19 years I have been working in the media industry. I started with television. She worked in the holding "CTC Media" and "National Media Group" in the sales house Vi (to rebranding it was called "Video International").
My career has been built progressively from a simple sales manager to director of advertising sales of large departments. But, having worked in the television field for about 13 years, I realized that the further professional development in this segment is only possible in a horizontal plane. I also wanted to see in front of new heights and conquer them.
In 2009, a landmark event happened in the UK: didzhitalnye budgets of advertisers for the first time overtaken television. It became clear that in the next eight to nine years, this trend will come to Russia, and that I will be able to implement their knowledge, skills and experience in the television market, on the internet.
In my life, it was a new Challenge. After all, the Internet is for me the unknown sector. I had a lot to learn and re-build your brand, this time in the field of digital. But it was a conscious choice and informed decision. In mid-2011 at the invitation of Oleg Tumanov I took the position of the cinema online commercial director ivi.ru.
My briefcase on didzhitalnom market also proved to be very successful. Nevertheless, in recent years, I would like to apply their managerial competence for a large-scale projects to a new level of responsibility. Therefore, when the holding company, which owns company "Imhonet" asked me to head this service, I agreed almost without hesitation.
I am happy because I am lucky provided at the right time in the right place and in the right company.
In my opinion, "Imhonet" largely unique resource. Firstly, it is the oldest in RuNet advisory service based on collaborative filtering information. The company even has its own research and development department - team of highly skilled mathematicians every day We are working to ensure that users get an even more accurate and high-quality advice on what to see or read. Secondly, "Imhonet" teaches the audience to be more interactive and open. In fact, this new model is the social network where the community's tastes and interests generated in an automated mode. I have to realize the resource change strategy and make it even better. Another challenge that I accept. :)
What is your occupation?
The first degree in "management" I have received at the Novosibirsk State Technical University. The university, as opposed to the school, I had a conscious desire to learn, there was a thirst for knowledge.
The value of higher education is the formation of skill to work with information, as well as the fact it is a kind of "marketing code" to help a young person to fit into the professional sphere. At the initial stage - at the expense of credibility to the reputation of the institution, and a few years later achieved the synergy of theoretical university training with a built up by the practice.
I started working on last year at the university, and soon realized that the capacity of the Novosibirsk labor market constraints, to build a successful career is unlikely to succeed.
The first time I threw a challenge and decided to move to Moscow. In the capital, I had no connections, no support. But the left, entered the Moscow State University named after Lomonosov.
Three years there passed like one day. I had to combine study with work, but I have not missed a single lecture. It was very exciting! My second specialty "Political Science and Political Management" enhance and complement the available my knowledge. It became clear how to manage not only the local groups of people, but also their masses.
What are your strengths and weaknesses?
Strengths'll take courage and lack of stereotypes in making decisions. Some succumb to the unknown: to go out of your comfort zone is unpleasant and frightening. Me the path of life do not just have to make sharp turns (move to Moscow, the change of scope of activities and companies), but every time I understood that innovation will certainly be good.
But inherent in my emotional intelligence can be attributed to both the strong and the weak qualities. On the one hand, it allows quick to react and act quickly. On the other, I sometimes unnecessarily empathize people. For example, I see how the source is worried and start to broadcast over his emotions, worry about it. This makes it difficult.
How does your workplace?
Regardless of the configuration of the office (open space or separate rooms it), my workplace is different conciseness and monochrome. As a person who is engaged in painting, I am sensitive to the so-called visual noise. I am opposed to the annoying abundance of paints, paper calendar on the wall and on the table of unnecessary items like favorite photos seals.
My workplace - a table, the Lenovo laptop, bookcase with professional literature and a few pictures of my authorship. The latter, like the book, periodically updated. It is located in the office "Imhonet". While a team of about 40 employees, but we are expanding.
Of mobile gadgets have iPad mini me (mainly for leisure) and the Nokia Lumia 930 with Windows Phone system.
I am very loyal to Microsoft products. In my opinion, the advantages of the products of a company appear when they form a kind of ecosystem. So I have:
- browser - Internet Explorer;
- e-mail client and calendar - Outlook;
- CRM - Microsoft Dynamics.
I promptly react to the push-notification, as important for me to keep abreast of developments.
Working with mail using a simple case: I read all the emails at once, but react to them, depending on the degree of importance and urgency. On the important and urgent answer immediately important, but not urgent labeled and put into "standby mode", unimportant and non-urgent archived. During the working day be sure to find time to deal with email, posed on the break.
By messengers and social networks a positive attitude. They took off some of the load from meetings and phone calls, many questions are now manages to solve operational. Facebook, for example, is good in terms of networking. However, I try to add as friends only people that I know personally, or with which it is possible partnership.
If we talk about specific programs and applications that use the fact that at the moment the most important in the media industry than used by most colleagues. It Telegram, Skype and Facebook Messenger. If you see something else, too, I will take on board.
Is there a place in your paper work?
You know, until she began to paint, I could not understand why the artists take with you on trips is not the camera, but the paper and ink.
It turned out that the picture - it's more about fixing and painting - about emotions.
A simple example. On vacation you photograph beautiful places and objects, and your friend has sketched them. You have a quick process, but surface: saw snapped and ran. Back home, after a while you will not find some places in the pictures: "I do not remember what took place there." Your friend, the artist made a few sketches, but when you look at them, he will revive the smells, the sounds, the air temperature, sensations.
The painting, embodied in the paper, is a powerful information field. As well as the hand-written word. Therefore, in business meetings, I usually do tezisno notes. I can write, without being distracted from the conversation and the conversation.
I have a small Moleskine of art series, ie unruled. Like how Van Gogh used. Notebook helps me when sitting at the airport or in the queue, suddenly want to fix something, sketch of the environment.
How to pass the time in traffic jams?
I draw. :) This is when it comes to walking expectations and forced downtime. Interesting and difficult thing to do portrait sketches. People are rarely static, should have time to catch their traits and mood.
If we talk directly about traffic jams, in which I was either thinking or talking on the phone. Moreover, and in order for the other it is important to create the right background noise. Radio distracting, and classical music, on the other hand, allows you to focus.
In the morning, for example, when doing a lot of phone calls, I like Tchaikovsky and Mozart. And when you need to concentrate on any problem area, I turn on Beethoven.
What is in your bag?
In order to optimize the I use a small bag. This discipline and avoids excesses in things.
Always with me: phone, iPad mini, wallet, business card holder (pictured - lilac keysik), car keys, the Moleskine Art series and often professional markers for sketching.
The fact that I'm experimenting with different directions of painting and currently mastering the technique markers. There's a limited range of colors, allowing you to search for new means of expression. For example, portraying the play of light and shadows colors.
While traveling in the bag are a couple of other optional pads for sketching with various papers and in various formats, and several sets of drawing (markers, pencils, sometimes watercolor).
How do you organize your time?
For I biorhythm rather a lark. At least, I used to get up early and prefer that the peak of activity accounted for the daylight hours. You can, of course, waking up at noon, start a meeting with two and tighten it all up to 11pm. But, in my view, from this efficiency will suffer.
After training on time management, I developed a method for himself, when rigidly planned no more than 40% of the time. As a rule, this applies to meetings and conferences. Their date and duration are entered in the calendar and reinforced concrete executed. Rule efficiently dispose of the time devoted to meetings with customers and partners, I once had learned from the book Keith Ferrazzi "Never eat alone».
In the intervals between meetings obtained quickly connect to the solution of strategic issues and the management of current projects. In my opinion, it is the most flexible and productive approach. Scheduling the 80 or 100% of the time, something difficult to move or change. A full schedule of just collapsing in the event of force majeure.
I appreciate in people the ability to balance personal and work life. After all, in order to work effectively, staff need to fully relax. Not greet overtime work and work on weekends. Although she sometimes continue to engage in operational issues, even in the evenings. Especially when the project gives me excitement and enthusiasm.
I am inspired by the positive results of my actions, to solve the problem when I had to master some new competencies.
How do you feel about the delegation of authority?
The temptation to close all the processes on a very large, but it is nothing like pride. If a person thinks that only he knows how, and he alone is able to cope with the task, it is necessary to reflect on the credibility of the colleagues and their own competence.
Delegation - Head of a sign of maturity. If adequate head and has an inquiring mind, he quickly masters the art. Because the delegation, first, it accelerates business processes, and secondly, helps to reveal the potential of employees.
What's your hobby?
As has been mentioned above, I draw. As a child, many girls are addicted to it: I liked to paint portraits of people.
Growing up, I have long studied painting, but then deliberately returned to this hobby. I wanted in my life, in addition to family and work, it was something else, something completely unusual and creative.
I began to take lessons in oil and watercolor paintings by professional artists. Periodically visit the workshops of famous artists coming to Russia.
My dream is to diversify his life a few more hobbies, in addition to painting.
Painting gave me a few discoveries. The first - the importance of detail and interaction of elements of the same chain. If an amateur artist will take good materials, good quality paper, paints, brushes, even in the absence of filigree technique he get a decent result. Because good materials at some point begin to work themselves. Conversely, if a professional artist draw something in the normal school album cheap paints a masterpiece not work.
This is also true for business: strong links in a chain of mutually reinforcing. And the result often depends not on the skill of the artist, and by the quality of materials.
The second discovery is that untalented people do not exist. This I realized when I started to hold painting classes with colleagues and friends.
You know, many people want to try myself in this direction, but do not dare to go on courses. I am not a professional artist, I explain everything in simple terms, accompanying this story from the biographies of famous painters. Classes we are in an informal atmosphere. This is such a great leisure activity that brings enormous pleasure.
The third discovery of human work can recreate his psychological profile. we often draw the same work, the same technique, the same materials, but the results are all very different. We immediately see who is more scrupulous people who can think for the future and so on. It can be used even in the selection of personnel.
You want to understand your employees? Paint with them! :)
Layfhakerstvo from Yulia Dyachenko
books
- «Atlas Shrugged"Ayn Rand. Our former compatriot, has written several books, but they are dedicated to a single topic - the possibility of building a humane capitalism. When you read the "Atlanta", there is a feeling that the author wrote about us, about Russia, about our laziness and shortsightedness. In fact, Rand described the general problems of the world. In the book, there are no solutions, how to be and what to do, but it is able to charge the force to move forward.
- «Cloud Atlas"David Mitchell. I love puzzles, and Mitchell's novel - a real puzzle, or matryoshka, as you wish. To make head ligature from disparate stories need maximum concentration. I would recommend this book! However, I have a few complaints about the text: David sometimes overly pessimistic.
Movies
- «maid"- a recent favorite of the" Oscar ". This is a touching and live tragicomedy about racial segregation in the United States and the birth of feminism. Despite ostrosotsialnye theme picture with humor tells us that it is important for me. You can repeat every day that you do not your thing, you're not worthy, but only you yourself know what is worthy and what is your business rightly.
- «Big fish"Directed by Tim Burton. This is a very good and bright film that everyone can make a fairy tale life for themselves and their loved ones. The main character can not understand his father, who constantly tells stories about everything. But when his father falls ill, the man has to learn the truth about him. It turns out that fairy tales from which jarred his son, in fact, not so fantastic.
sites
- Arzamas - the perfect site to unload the brain during or after work. There seems to have everything: tests, entertaining articles, pictures, Chronicle, digests, games, podcasts. Subjects varied from Akhmatova to the Epic of Gilgamesh, the origins of Japanese cuisine and Greek myths. A great workout for the brain and fun at the same time.
- Artistsnetwork.tv - a collection of video-based teaching watercolor painting by the leading masters of the world. There paid content (subscription - $ 20 per month), but it's worth it.
What is your life motto?
"Doubt brings no less pleasure than knowledge" - these words of Dante Alighieri welcome lively wit, creativity and passion in the search for answers to questions.