Jobs: Jun Masuda, Director of Strategy and Marketing LINE Corporation

What happens if you unite in one Facebook app, WhatsApp, Instagram, Viber, and Evernote? That's right, you get a LINE app from a Japanese company LINE Corporation. This cool service He won more than 250 million users in record time. Recently I was able to meet with the LINE founded in Moscow. During the hours we were talking about the service, the company's office and, of course, about jobs. This article - Juna story Masuda, the founder of LINE Corporation, about his work and his company.

I've had a very interesting interview, but it is especially memorable. Japanese Devotion their work, the desire to bring everything to perfection, focus on the team, consistency, and a completely different set of values ​​- all of which I was able to witness in June. Chat with this person created a sense of peace and tranquility. I hope I can convey these feelings to you.

What is your position in the company?

Executive Director, Director of Strategy and Marketing. LINE itself, we have created a half months. This happened after the tragic events of 2011, when an earthquake struck Japan. It was then that we realized that a new service that allows families and friends to be constantly in touch. So LINE - a line of love, uniting all the people dear to you. And I define how to make this line even better.

Tell us about your work

Due to the fact that I was the chief strategist, I almost did not sleep. My main task is to assess and review of all personnel proposals. Ie, the creation of LINE history. I like to do many things himself, and before it was. But now I just have to make effective decisions. Everything else makes my staff, I only corrects, evaluates and directs.

For example, when I give the job to think about this or that task to their employees, willy-nilly, and he begin to think over it. Thus, there is competition between ideas. My co-workers against me, and vice versa. However, if I am not convinced by the idea goes against my idea, I did not give her further development. In the end, it is my responsibility and, therefore, the final word belongs to me.

My job is in constant communication. With employees, partners and the media. The first thing I do when I wake up, it's taking some of their smartphones and read all new messages. Of course, first of all, I see messages in LINE. On the way to work I answer emails and messages, because in the office all the time takes place in meetings and discussions.

How does your workplace?

My personal table is quite simple. Computer, daughter picture, the LINE characters toys and a small globe. Here, perhaps, and all. One day my boss came up to my table and silently put this globe. There was no reason, he just put the globe and left, so I do not even understand the meaning of this act. Then it turned out that not only I got a silent gift. At that time, our company has just appeared on the world market and in this way he wanted us to remember - the whole world in front of us.

Worth a separate story office LINE. office of the company - this is our face, our brand. Anyone can come here, and we never let it refuse. I want people to have heart pounded when visiting our office.

We have a dedicated team that is engaged in the design office. These guys used to work in the field of web design. We believe that this is one and the same - to create the interface site and design office. This team is studying a huge number of projects around the world and creates his own, unique style.

In addition to the unusual design, the office is designed to work and communication employees are the most productive. For example, we almost do not use the meeting rooms. All discussions are held directly in the open space.

By the way, the window of one of the office side face of Mount Fuji.

What hardware are using?

Oddly enough, I almost never use the computer.

At work worth some desktop computer, but it is old and I do not even know what's there. It's just a piece of furniture. If you really need a computer, I use MacBook Air. But 80% of the work I am doing with their smartphones. This is the iPhone 5S and Samsung Galaxy.

What software use?

And for personal and business purposes, I use LINE. It replaces my e-mail client, instant messenger, notes, performs the functions of Internet telephony and SMS. In addition, I use only Dropbox and Evernote, simply because we have not yet implemented this functionality in LINE. LINE for me is the environment for both work and personal life.

For managing tasks and I use LINE-mail. All the letters have the appropriate check boxes, and notes. When I need something to add to the list of tasks, I just send him the letter with the description.

I've already passed that point, when he used a lot of different tools. Now everything is as simple as possible. All tasks are in the e-mail.

Notes I am fully in LINE.

I hate to Word and Excel.

Is there a place in your paper work?

No, I do not use paper at all. I do not remember the last time I was holding a pen. If I need to write something, I just tell my team about it. They record. Well, at the same time filter and sort information. Our communication was quite different built. There is a lot of pluses. I also write down the ideas and goals on the board, which hangs behind my back.

Special mention are boards that we use. These are the usual white boards for records, which are located throughout the office. Almost every workplace. These boards are for us a point of association for meetings. Meeting - literally 5-10 minutes, but always with the records on the board. However, very often that I write on the board, but I understand.

That gives you high productivity?

I am inspired by television. When you are engaged in work related to communications on the Internet, it might seem that the TV - it is something quite out of date. Now there is a division in the younger and our generation. If my system of values ​​will be based only on the Internet, I will be narrowly focused specialist, while I have to expand their horizons. In order not to break away from the ordinary society, I have a lot of time watching TV. Not only for work purposes, but also just to relax. In order to view as many TV shows, I just put the acceleration twice.

Do you exercise and what kind of books do you like?

As a child I zanimalya football. Now, thinking about the work I am also reminded of football strategy. I am very pleased that the football clubs Barcelona and Real Madrid are also represented in the LINE app. When I watch football, you do not stop to think about their work. Sometimes it happens that a less strong team defeats a stronger, then I reflect on the fact that it is possible to make the transfer and reflection on the work. How it is necessary to correctly place his team in the field to implement the strategy. As for books, I read a lot of work, more precisely about the technologies and business technologies. Of course, I like to browse through Manga. Recently, I read - Reverse Innovation.

instead of a conclusion

In life there is only one time, when there is a serious choice and you receive a call in front of you. This opportunity should be used. This is the opportunity that now offer smartphones. Exactly how you use them every day.

If we talk about the services that existed before, they were all made in America.

For me it is important to make the service, which will be popular all over the world, but it may be conceived in my country.

For me it is a matter of pride. I'll be happy if one day, when visiting Silicon Valley, I hear the sounds of the smartphone LINE posts. And for the next year would like to see everyone in Moscow enjoyed LINE.

Overview LINE applications on Layfhaker